Geopath

📣 2026 Dataset Announcement 📣 Geopath is on track to deliver the most comprehensive dataset yet ahead of the 2027 planning period! The 2026 planning dataset builds on last year’s enhancements, including the OSM Road Network, to give the industry Geopath’s most reliable, up-to-date, and transparent OOH measurement to date. Want to learn more? Reach out to your account's media analyst or contact our GeekOUT Team at geekout@geopath.org.

Join Geopath’s Director, Member Support, Brian Schopper, SVP, Product, Chris Luken, and EVP Marketing, Scott Fiaschetti, MBA, for the Geopath training session at the 2026 OOH Media Conference in Dallas, Texas. In this session, the Geopath team will share their perspective on the recent MRC OOH standards, discuss today’s OOH measurement landscape, and provide some insight into the Advanced Measurement System (AMS) pilot. The session will be held on May 13 at 1 pm, just after the conference concludes, in Grand Ballroom E. Be sure to add the session to your conference agenda! View the agenda here: https://lnkd.in/eS_p6ScJ

New infographics just arrived in the GeekOUT Library! Check out our political infographics refreshed for 23 states ahead of the midterm elections. Use your Geopath credentials to log in and download the infographics here: https://lnkd.in/dXdT8-S

Geopath is reimagining inventory onboarding. Together with our partners at Motionworks, Geopath is launching a rapid inventory onboarding process that allows media operators to submit inventory and receive preliminary metrics faster than ever before. Additional details on this feature will be announced in the coming weeks. Follow Geopath’s updates on LinkedIn and join our mailing list so you don't miss the announcement.

You Asked, and We're Delivering. As the OOH industry's measurement body, your feedback drives everything we build — and in 2026, the Market Plan tool in the Workspace Module is getting some of its most meaningful upgrades yet. Coming soon: - A new spot selection algorithm for smarter, more strategic planning - Refined spot geo-dispersion for better geographic coverage across your OOH campaigns These Market Plan upgrades mean more efficient planning overall. We can't wait to get them in your hands. Stay tuned for details on timing and rollout. Follow Geopath’s updates on LinkedIn and join our mailing list so you don't miss the announcement.

A much-anticipated feature will soon be available in the Insights Suite! Geopath Insight Suite users can soon share and collaborate on plans directly within the Workspace module. In-tool sharing means easier plan sharing across users, teams, and Geopath members — making OOH planning faster and more connected than ever. Video tutorials and user guides will be available upon launch. Stay tuned! Follow Geopath’s updates on LinkedIn and join our mailing list so you don't miss the announcement.

Keep up with all of our latest announcements by subscribing to the Geopath Newsletter. Sign up here to get notifications about release notes, webinars, news, and more: https://lnkd.in/eH-TApr4

You Asked, and We're Delivering. As the OOH industry's measurement body, your feedback drives everything we build — and in 2026, the Market Plan tool in the Workspace Module is getting some of its most meaningful upgrades yet. Coming soon: - A new spot selection algorithm for smarter, more strategic planning - Refined spot geo-dispersion for better geographic coverage across your OOH campaigns These Market Plan upgrades mean more efficient planning overall. We can't wait to get them in your hands. Stay tuned for details on timing and rollout. Follow Geopath’s updates on LinkedIn and join our mailing list so you don't miss the announcement.

Thank you to the 100+ attendees from yesterday's Geopath Insights Suite webinar! If you did not get a chance to join the call, a recording of the webinar can be found here: https://lnkd.in/eri2Mrhn A special thank you to Brian Schopper and Scott Fiaschetti, MBA, for leading the session.