Helping the Out-of Home
Industry Transact
Confidently

Delivering the audience location measurement, insights, and market research to power a trusted, transparent, and thriving Out-of-Home marketplace.

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Insights Suite

Explore more than half a million Geopath-rated inventory sources on a map and experience the capabilities at your fingertips.

Learn More

Reach Curves

Geopath’s national and regional reach curves are the first solution to leverage mobile location data at the required scale to measure the full potential of all OOH advertising formats in the media mix.

Learn More

Helping the Out-of Home
Industry Transact
Confidently

Delivering the audience location measurement, insights, and market research to power a trusted, transparent, and thriving Out-of-Home marketplace.

Learn More

Insights Suite

Explore more than half a million Geopath-rated inventory sources on a map and experience the capabilities at your fingertips.

Learn More

Reach Curves

Learn More

Trusted intelligence that helps buyers and sellers transact confidently.

Who We Are

Geopath is an independent, third-party, impartial authority on Out-of-Home (OOH) audience measurement. As the experts in OOH inventory, we provide media, advertising, and marketing professionals the highest level of transparent and accurate impression measurement data for all audited OOH media formats. Our state-of-the-art methodologies leverage audience location measurement, deep customer insights, and innovative market research to instill confidence throughout the buying and selling process, fueling innovation and growth for all OOH industry members.

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Maintaining the Most Comprehensive Catalogue of OOH Media

Geopath offers the most extensive and always-expanding catalogue of OOH media in the U.S. For more than 1.5 million audited advertising displays across multiple formats, we provide viewsheds, opportunity-to-see exposures, audience exposure dwell times, and impressions to ensure buyers and sellers understand the true value of each OOH unit.

Delivering Accurate, Trusted, and Continuously Updated OOH Ratings

Utilizing core demographics and key audience data, Geopath provides critical and valuable audience measurement insight and a wide range of key metrics including impressions, reach and frequency, and target rating points. And on the horizon, new seasonality measurements updated on a rolling basis, further increasing the accuracy and precision of observed audience metrics.

Propelling Growth and Powering OOH Across the Media Landscape

Through strategic partnerships with best-in-class audience measurement and data providers, Geopath facilitates data interoperability between OOH and the larger media ecosystem, reconciling reach and frequency across all units to ensure OOH media can easily be incorporated into broader marketing and advertising strategies.

Our Approach

We combine data, technology, and proven media research methodologies to provide our members with a granular understanding of their OOH footprint.

Circulation Counts

Using observed mobile trip data, information from Departments of Transportation, and factors such as illumination and directionality of the frame, we determine the audience’s “opportunity-to-see” to arrive at a circulation count.

Audited Viewsheds

Using eye-tracking research, speed data, and information related to the frame, including dwell time and proximity to the audience, we determine the likelihood of seeing an ad on an OOH display.