Driving commercial execution for foreign subsidiaries.
Fractiond is an independent executive practice specializing in APAC commercial execution. Moving past off-the-shelf strategy and permanent consulting dependencies, Fractiond delivers embedded interim leadership to resolve commercial friction, rebuild local systems, and align foreign subsidiaries with the strategic expectations of their global boards.
60 Days
100%
1 Entity
The anatomy of an embedded turnaround.
Whether diagnosing an entire subsidiary or executing a targeted commercial mandate, every intervention follows a strict framework. The process requires embedding directly into the operation to gather the ground truth, align with global leadership, implement structural change, and train the local team to sustain the results long after the mandate ends.
Permanent seats at the table create unnecessary dependency. Interventions are designed to be high-impact and finite, though real transformation takes time. The model is simple: embed to build the commercial engine, train the local operators to drive it, and exit.
Phase 1
Assessment
A ground-level diagnostic that bypasses the formal org chart to interview local staff, read the room, and uncover the hidden revenue leaks completely invisible to the foreign HQ.
Phase 2
The Brief
An unvarnished 'Ground Truth' brief delivered directly to the corporate board, detailing exactly what is breaking on the ground and the operational roadmap to fix it.
Phase 3
Interim Mandate
Embedded local leadership for 6 to 18 months to execute the turnaround, rebuild the commercial engine, and train the permanent local replacement.
Stop managing your APAC operations from the outside. Submit a confidential operational brief for direct executive review. If your regional subsidiary qualifies for an embedded intervention, a strategic consultation will be scheduled within 24 hours.
"Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff."
"Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development."
"Before going through the Marketing Blueprint, we were unclear how to tie strategy, marketing, and sales together to connect with our audience. The calls with our fractional CMO were a great way to take all the unfinished ideas we’d been having and either discard them, or put them into action."
"Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals."
"Scott’s skillset as a Fractional CMO is exceptional. He stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success."
Fractiond is an independent executive practice specializing in APAC commercial execution. Step past traditional advisory with embedded interim leadership that bridges the gap between global boardroom expectations and local operational reality. Build the commercial engine, train the local team, and exit.