You don't need another strategy deck. You need on the ground execution.
Fractiond places embedded interim and fractional country directors with multinational firms expanding into or operating in Thailand and APAC. Full-time for the turnaround. Part-time for the long run. Either way, the change actually gets executed on the ground.
See the ground truth of your operation.
Managing a subsidiary from a distance naturally creates blind spots. Bypass the formal org chart to get an unvarnished read of your local operation, identifying the exact friction points that are costing you revenue.
Build the engine, train the operator, and exit.
Hiring a permanent executive for a temporary turnaround is a trap. Leverage an embedded operator for finite, 6-to-18-month mandates to execute complex commercial changes, rebuild local systems, train the permanent replacement, and hand the keys back. An experienced interim country director in Thailand brings the operational depth to execute where other solutions stall.
The timeline for the flagship Subsidiary Health Check and initial turnaround sprint.
Alignment between boardroom expectations and local operational reality.
The Subsidiary Health Check
A focused 60-day intervention designed for foreign executives managing APAC operations from a distance. Bridge the gap between your formal org chart and the informal networks on the ground to uncover exactly what is stalling your commercial growth.
Month 1
Assessment
A ground-level diagnostic that bypasses the formal org chart to interview local staff, read the room, and uncover the hidden revenue leaks completely invisible to your foreign HQ.
Month 2
The Brief
An unvarnished 'Ground Truth' brief delivered directly to your corporate board, detailing exactly what is breaking on the ground and the operational roadmap to fix it.
Month 3+
Interim Mandate
Embedded local leadership for 6 to 18 months to execute the turnaround, rebuild the commercial engine, and train the permanent local replacement.
Stop managing your APAC operations from the outside. Submit a confidential operational brief for direct executive review. If your regional subsidiary qualifies for an embedded intervention, a strategic consultation will be scheduled within 24 hours.
What our clients say
Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.
This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.
Scott makes a point to stay current with marketing industry trends, is data driven, and is strategic in his marketing efforts. Working with him as a writer, I find Scott both professional and friendly. He writes the clearest briefs out of any client I’ve ever worked with, which makes my job incredibly easy. He also is highly collaborative and appreciates my creative input on projects.
Scott’s expertise in Marketing Strategy, Leadership, and Business Consulting really shone through during our collaboration, making him a powerhouse CMO for any company. Working with Scott was a fantastic experience. He’s super open and honest in his communication, which made it easy for me to share my thoughts and expectations.
Scott’s skillset as a Fractional CMO is exceptional. He stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success.
Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Scott is the master of efficiency. He is also simply one of the most passionate, friendliest, and smartest people I have ever worked with. His commitment to solving problems, be it for his clients or his teams, is nothing short of remarkable.
Our biggest challenge prior to working with Sofiane was that we had no vision or direction for our new business venture. After going through the blueprint process, everything became pretty clear. It identified our weaknesses but also validated through the different analyses that there was an untapped market that we could service. Sofiane and his team were able to really develop and craft a marketing plan to get us very guided and focused, not just for tomorrow, but for the years to come.
Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development.
I worked with Scott and saw firsthand the spectacular results he achieved. What sets him apart is his willingness to confront difficult issues head-on, without sugarcoating or dancing around tough conversations. This quality meant that it wasn’t just him delivering results but also the people he coached to think outside of the box and outside of their comfort zone.
Before engaging with Sofiane, we were struggling with aligning our brand messaging with the sales strategy. The way Sofiane laid things out, we are now equipped with a better customer journey to sell our story and solutions. We understand better what our prospective clients’ needs are, and what pain points they go through. The next objective now is to convey this refined brand voice, through our new website so we speak more efficiently to our target audience and increase conversion rates. We feel we are on the right path.
As we were launching a brand new Internet Service Provider in Nevada, we were literally in front of a blank slate. As our Marketing Strategist, Sofiane helped us first better understand the market we were entering. He then helped us develop the branding, the strategic marketing plan, and a website custom-designed to serve as our main lead acquisition platform online. With our brand and marketing strategy in place, we now feel very comfortable going to market and leveling up our local presence online. From conception to launch, everything went smoothly, and we appreciate the expert work performed by Sofiane.
Choose from three retainer tiers to get the exact involvement you need, from hands-on leadership to advisory, all month-to-month.
Rates vary depending on the level of experience and location of each individual.
We can help you find an appropriate match based on your objectives.
No. Traditional consulting firms deliver expensive strategy decks from the outside and leave the execution to you. Fractiond is an independent executive practice built on embedded execution. Instead of outside advice, you get a dedicated commercial operator who steps inside the business to diagnose the root cause of the friction, build the necessary systems, train the permanent local team, and exit. The goal is to solve the operational problem and hand back a self-sustaining business, not to create a long-term consulting dependency.
No. All recommendations and system builds are completely vendor and software agnostic. As an independent practice, the only priority is aligning local execution with global boardroom expectations. The focus is strictly on implementing the systems that make the most operational sense for the specific APAC subsidiary.
Engagements are structured as fixed-fee diagnostics followed by predictable Interim Mandates. The flagship entry point, the Subsidiary Health Check, is a flat-fee, 60-day intervention. All billing is set up to eliminate procurement friction for the corporate finance team. Global HQs can contract seamlessly through a US-based corporate entity, while subsidiaries requiring local VAT and Withholding Tax compliance can contract through a vetted local Thai partner entity.
Engagements are strictly finite, but real transformation takes time. Every engagement begins with a Diagnostic / Health Check. Once the ground truth is established and the board aligns on the strategy, the engagement transitions into an Interim Mandate. This is typically an embedded 6 to 18 month execution phase designed to build the system, operate it until it is stable, train the permanent local team, and exit.
Yes. While the initial Diagnostic or Health Check follows a standardized 30 to 60 day framework, the Interim Mandate that follows is entirely custom. Depending on the severity of the revenue leaks and operational friction, an embedded commercial leader integrates into the local team for anywhere from 6 to 18 months to drive the exact structural changes the board requires.
In just 90 days, your professional can develop a strategy that will drive growth and improve the operational efficiency of your team.
Fractiond is an independent executive practice specializing in APAC commercial execution. Step past traditional advisory with embedded interim leadership that bridges the gap between global boardroom expectations and local operational reality. Build the commercial engine, train the local team, and exit.