INFINOX Case Study
Scaling a Regulated Trading Platform Globally
INFINOX is a globally regulated trading platform offering FX, CFDs, crypto, and investment products to clients in over 15 countries. Known for their commitment to service, transparency, and growth, INFINOX partnered with us to support their next stage of global expansion.
The Challenge: INFINOX was scaling fast — opening offices across Asia, Africa, and the Caribbean, launching new platforms, and onboarding thousands of users monthly.
But their brand, digital tools, and internal communication weren’t built to scale. Sales teams lacked alignment. Onboarding was disjointed. Regional teams were building in isolation. They needed a system that could unify their global presence and move at the speed of growth.
Performance highlights
Offices opened worldwide
3 ⮕ 15Growth since takeover
500%Staff Worldwide
70 ⮕ 600+Growth since takeover
857%Trading Volume
Growth since takeover
550%Client Retention
Increase
21%Campaign Launch Time
Down by
60%
New Regions Opened
Supported globally
Partner Onboarding
Faster activation,
lower drop-off
“We worked across platforms, regions, and departments to deliver measurable change. INFINOX didn’t just grow — they transformed.”
From regional offices Europe, MENA, ASIA & LATAM, INFINOX grew into a unified, global brand — with consistent tools, messaging, and momentum.
Email CTR for Campaigns
Landing Page Conversions
Social EngagementSub branding
How we made it happen
A full service approach was taken to grow the brand in all regions.
We partnered with INFINOX from the inside - working closely with marketing, operations, sales, and compliance to deliver a unified brand system and scalable design infrastructure.
Branding & Identity
- Refreshed global brand identity system
- Sub-brand creation: IX PRIME, IX ONE, IX SOCIAL, IX PARTNERS
- Modular, multilingual-ready brand components
Website & Digital
- Website and landing page designs across regions
- Campaign microsites and mobile-ready assets
UX & UI Design
- Platform UI for IX ONE & IX SOCIAL
- Streamlined onboarding for clients and partners
- Dashboards, data tools, and conversion flows
Social Media
- Post templates for IG, LinkedIn, Facebook
- Streamlined onboarding for clients and partners
- Dashboards, data tools, and conversion flows
Content & Media
- Product videos, promo explainers, onboarding animation
Campaigns & Marketing
- Launch campaigns for new markets and products
- Paid media design: display, email, and social
- Regional promo kits and visual libraries
“Partnering with Form was a pivotal decision for INFINOX. They quickly grasped the essence of our brand and translated it into a digital experience that reflects both our global ambition and our client-first ethos. The brand work laid down a foundation that our culture was built on. Their design was not only visually striking but strategically aligned with our commercial goals, and the marketing execution followed through with precision. They were pivotal to our growth years, operating like a true extension of our team and delivering with consistency, creativity, and care.”
Jay Mawji
Delivering a Stronger Global Presence
Our work with Infinox helped turn a growing brokerage into a recognisable global brand. Through ongoing creative, campaign content and a clear brand system, Infinox has built stronger visibility and impact in the markets that matter most.
Looking to expand your Financial Trading company brand?
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