ActivTrades Case Study
Refreshing a global broker’s brand and digital strategy to drive international growth
ActivTrades is a UK-regulated online broker offering trading across Forex, CFDs, indices, commodities and cryptocurrencies via platforms including ActivTrader, MT4, MT5 and TradingView. With a strong foothold in Europe and a loyal client base, the company had ambitions to scale further across international markets.
The Challenge: While ActivTrades had high-performing platforms and strong retention, its brand and communication tools needed to evolve to meet the demands of rapid growth.
- The existing visual identity lacked cohesion and scalability across markets
- Website UX and messaging weren’t aligned with the needs of a global audience
- Campaign creative was inconsistent, often relying on dated visuals
- There was no unified strategy for multilingual content and regional marketing
- To compete with global brokers and build trust in new territories, they needed a refreshed brand expression and digital ecosystem that could
scale effectively.
Performance highlights
Turnover
Increase
+52%Staff Worldwide
Growth
+30%SEO Visibility
Increase in top 100 Google rankings
Market Presence
Global regions
Company Growth
Fastest-growing UK business (Investec)
6thMarket Position
Faster activation,
lower drop-off
How we made it happen
A top down brand overhaul to enable a seamless expansion into UK market space
To support this expansion, ActivTrades partnered with us to refine their visual identity, messaging, campaigns and digital experience – aligning their brand with the expectations of a modern, global audience.
Branding Refresh
We evolved the existing identity by introducing a modern, scalable visual language – updated colour palette, typography, photography style and brand assets. Messaging was refocused around clarity, professionalism and global accessibility.
Website Redesign & UX Improvements
We restructured the website to improve navigation, clarify user journeys and reflect the new brand direction.
The goal: convert both experienced traders and first-time users across diverse markets.
Multilingual Content & SEO Strategy
We created and localised content across markets – including Italy, Germany, Spain and Latin America – while delivering a content-led SEO and digital PR strategy to boost visibility.
Campaign Development
We delivered a suite of campaign-ready creative, including paid and organic formats for performance marketing. These assets featured more confident visuals, fewer clichés and stronger headlines tailored to region-specific propositions.
Reliable Support Across Channels
From campaign assets to everyday design, our work with ActivTrades helped the brand scale consistently without losing control of quality or message. We continue to support them with smart, responsive creative that drives their marketing forward.
Need reliable marketing support for your trading brand?
We’ve worked with financial brokers to boost visibility across markets through campaigns, brand refreshes and everyday creative. If you need support that understands trading and delivers consistently, let’s talk.
