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Winning the World Cup of Demand

🏆 World Cup host cities face a demand surge with stadiums accommodating 50,000 to 80,000 fans and local hotel capacities sometimes as low as 13,000 rooms. Revenue managers should employ strategies such as building match-day calendars, measuring supply vs. demand, enforcing strong booking policies, optimizing length of stay, packaging experiences, channel management, monitoring booking curves, analyzing competition, evaluating group deals, preparing operations, and leveraging AI. These approaches help hotels maximize revenue and ensure guest satisfaction.
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Refinery Hotel Redefines Revenue Management

🏨 Located in Midtown Manhattan, Refinery Hotel, a luxury lifestyle boutique hotel with 197 keys, implemented LodgIQ's revenue management system, enabling Commercial Director Michelle Sharma to transition to a strategic role. The tech-forward hotel is a member of Small Luxury Hotels of the World, known for spacious rooms and a mix of corporate and leisure guests. LodgIQ's automated rate decisions and smart pricing recommendations have led to double-digit growth in RevPAR, $500 premium room deltas, over 40% direct booking contribution, high Net ADR from OTAs with minimal…
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What does exceptional hospitality look like today?

📚 2025, global creative landscape: AI tools, design languages, and cultural dynamics are evolving. Societies Quarterly Fourth Quarter 2025 explores luxury and technology integration: Ferrari's four-door car, Porsche's wireless-charging EVs, Dubai's flying taxis, and Marriott's AI-driven guest connections. Prestigious brands host secret events, while Bottega Veneta and Lego emphasize craftsmanship and creativity. The issue highlights the subtlety as the new bold, with hotels adopting design, empathy, and technology-focused hospitality. Download your free copy today.
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LATEST NEWS

The Hotel Internet Is Controlled by a Handful of Brands

We recently published our study of the top hotel brands by traffic. The data wasn’t a shock, but still. The hotel dataset already tells a clear story. Marriott International leads with 76.4M organic visits, followed by Hilton at 58.9M, and Wyndham Hotels & Resorts at 30.2M. Add Accor, IHG, and Hyatt, and six companies dominate the hotel landscape. But the more interesting question is this: what happens if you drop OTAs into that same ranking and treat them like hotel brands? We…
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Innovation

Hotel AI Projects Should Pass Four Key Tests: Value, Likelihood, Effort, and Risk Before Implementation

💻 Most hotel AI projects should pass four tests: Value, Likelihood, Effort, and Risk. Tasks with high value and likelihood but low effort and risk should be prioritized. For instance, missing a direct booking email costs 3,000€, and missing four monthly costs 12,000€ in lost sales. Changing systems, like switching a PMS, may cause ~20% productivity dips for two months. Evaluate costs such as token, API, subscription, and potential risks to determine feasibility.
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Mergers & Acquisitions

Hotel Operations

Marketing & Revenue Management

Hotel Revenue Leaks Arise from Pricing Inefficiencies and Overreliance on High-Commission Channels, Causing Missed Opportunities

💰 In the hotel industry, revenue leaks occur due to pricing, distribution, or demand management inefficiencies. Key signs include: inconsistent pricing across channels, reliance on high-commission OTAs, frequent last-minute discounting, underperforming room categories, missed high-demand pricing opportunities, weak competitive positioning, and lack of structured revenue review. To…
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Environment, Regulatory and CSR

Richard Caring Sells Majority Stake in UK Luxury Hospitality Portfolio for Over £1.4 Billion

🍴 Richard Caring sold a majority stake in a luxury hospitality portfolio in Britain for over £1.4 billion, marking a mid-teens EBITDA multiple. The portfolio includes iconic venues like The Ivy, Annabel’s, Scott’s, and Sexy Fish. Abu Dhabi is the buyer, signaling a shift to globally expanding these brands. Caring remains involved, while new leadership spearheads the expansion. This…
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Hotel Openings