NFCYM

Marketing the nation's largest youth ministry association.

The National Federation for Catholic Youth Ministry (NFCYM) is a member-based organization committed to advancing the field of pastoral ministry to young people.

Services

Strategy, Branding, Web Apps, Social, Event Support, Video

Brief

NFCYM came to us needing a robust and scalable marketing plan. With a reach of tens of thousands of Catholics, there were many challenges to effectively market their mission in a changing market. Their limited bandwidth and growing impact meant a creative solution was required.

Solution

We stepped in as consultants and facilitated a strategy sprint with their executive team, identifying their core purpose and vision for the future of youth ministry. Working together, we moved strategically to modernize their brand and build awareness to their mission. New materials came quickly after, with a brand new website experience and social outreach campaign.

Today, NFCYM sees continued growth in their overall membership base, reduced workflow and operational bottlenecks, thousands of more followers, and an empowered team.