CCEDA

Branding a transformed organization.

CCEDA is a non-profit that envisions a socially just and economically equitable California by focusing on economic development.

Services

Branding, Logo Design, Website

Brief

Due to the pandemic, CCEDA had to pivot their focus to better serve California’s communities. They hadn’t updated their logo and website for over 10 years and wanted to use this opportunity to re-brand themselves. The challenge was to bring more boldness, creativity, and connection with their audience.

Solution

Through extensive collaboration, the end result was a fresh concept that better represented their renewed energy and commitment to community economic development. We maintained the heritage of their previous logo, but modernized the look and feel entirely. The new brand focused on the people that make up the communities of California for a better future.