Google Workspace (formerly G Suite) is Google’s cloud-based productivity platform that includes Gmail, Drive, Docs, Sheets, Slides, Meet, Chat, Calendar, and Forms. Beyond these core apps, hundreds of add-ons and integrations extend its capabilities for productivity, collaboration, and project management.
The Google Workspace Marketplace and third-party ecosystem offer tools that can instantly improve your productivity, add functionality, or simplify complex workflows. We took a deep dive into Google Workspace apps in the past. Here are 33 of the best tools you should know about, along with some of the best Google Workspace features to take advantage of.
Table of Contents
- Key Terms
- How We Evaluated These Tools
- Google Workspace Tools for Productivity
- Google Workspace Migration Tools
- Google Workspace Admin Tools
- Google Workspace Collaboration Tools
- Google Workspace Project Management Tools
- Comparison Table
- Tips for Exploring the Google Workspace Marketplace
- Start Here: Your Google Workspace Optimization Checklist
- Frequently Asked Questions
- What is Google Workspace?
- What is the difference between G Suite and Google Workspace?
- How much does Google Workspace cost?
- What are the best free Google Workspace add-ons?
- What happened to Google Hangouts?
- Can I use third-party tools with Google Workspace?
- How do I migrate to Google Workspace from Microsoft?
Key Insight
Google rebranded G Suite to Google Workspace in October 2020. The core apps are the same, but Workspace adds tighter integration between tools, Gemini AI features, pooled storage, and enhanced security. All new customers now purchase Google Workspace plans.
Key Terms
Google Workspace: Google’s cloud-based productivity platform for businesses, formerly called G Suite. Plans start at $7/user/month and include custom business email, expanded storage, and admin controls.
Google Workspace Marketplace: An online store where you can find and install add-ons, extensions, and integrations that extend Google Workspace functionality. Admins can control which apps their organization installs.
Google Workspace Add-on: A third-party application that integrates directly with Google Workspace apps like Gmail, Drive, or Calendar. Add-ons appear as sidebar panels or menu items inside the apps you already use. See our guide to Google Workspace add-ons.
Cloud Identity: Google’s identity and access management service for controlling who can access your organization’s Google Workspace apps, data, and devices.
Google Meet: Google’s video conferencing tool, which replaced Google Hangouts for video calls. It supports 100-1,000 participants depending on your Workspace plan.
Google Chat: Google’s persistent messaging service for team communication, which replaced Google Hangouts for text messaging. Chat includes threaded discussions and Spaces for organized teamwork.
How We Evaluated These Tools
We assessed each tool on four criteria: how well it integrates with Google Workspace, the productivity impact it delivers, ease of setup and adoption, and value relative to cost. We grouped tools into five categories: productivity, migration, admin, collaboration, and project management.
Google Workspace Tools for Productivity
These tools enhance what you can do inside Gmail, Docs, Sheets, and other core Workspace apps. They add features Google doesn’t include natively, from email analytics to grammar checking to data consolidation.
1. EmailAnalytics
Quick Summary
EmailAnalytics is a comprehensive analytics tool for Gmail and Google Workspace. It tells you everything about your email activity and your employees’ activity, including busiest times, average response time, and top senders and recipients.
EmailAnalytics connects to Gmail accounts and visualizes email activity across your team. You can see send/receive volume by day and hour, average response time trends, and which contacts consume the most email time.
Sales and customer service teams use it to measure and improve response times. Customers improve their email response time by an average of 42.5%.
Pricing: $15/mailbox/month. Volume discounts available. Free trial.
Key Features:
- Visualizes email send/receive volume, response times, and activity patterns
- Identifies top senders and recipients for each team member
- Team-wide dashboards for managers to monitor communication performance
- Tracks busiest hours and days to optimize email scheduling
- Native integration with Gmail and Google Workspace
Who Should Choose EmailAnalytics
- Sales managers who need to measure and improve team email response times
- Customer service teams where faster responses drive satisfaction and retention
- Any Google Workspace organization that wants visibility into email productivity
2. Boomerang for Gmail
Quick Summary
Boomerang for Gmail adds email scheduling, follow-up reminders, read receipts, and an AI writing assistant directly inside Gmail. It makes your inbox a more powerful sales and productivity tool.
Boomerang lets you delay sending emails so they arrive at the right time. It tracks opens and responses, and sends automatic reminders when someone hasn’t replied. The Respondable AI assistant scores your emails and suggests improvements.
Inbox Pause blocks new emails during focused work. Built-in meeting scheduling eliminates back-and-forth calendar coordination.
Pricing: Free Basic (10 messages/month). Personal at $4.98/month (annual). Pro at $14.98/month (annual). Premium at $49.98/month (annual).
Key Features:
- Schedule emails to send at the optimal time for recipient engagement
- Automatic follow-up reminders when recipients don’t respond
- Read receipts and click tracking for sent emails
- Respondable AI for improving email clarity and effectiveness
- Inbox Pause to block incoming mail during focused work sessions
Who Should Choose Boomerang for Gmail
- Salespeople who need scheduled sending and automated follow-up tracking
- Gmail power users who want email tracking without leaving their inbox
- Professionals who need meeting scheduling built into Gmail
3. WiseStamp
Quick Summary
WiseStamp creates and manages professional email signatures with advanced customization far beyond what Gmail offers natively. It turns every outgoing email into a branded marketing touchpoint.
Gmail’s built-in signature editor is basic. WiseStamp gives you full control over fonts, layouts, social icons, banners, and promotional links. You can manage signatures centrally across your entire organization.
It works with Gmail, Outlook, Apple Mail, and other email platforms. Centralized management ensures brand consistency across every team member’s outgoing emails.
Pricing: Basic at $29/month (10 seats, annual). Grow at $79/month (25 seats, annual). Enterprise pricing on request.
Key Features:
- Advanced signature editor with custom fonts, layouts, and social icons
- Centralized signature management for consistent team branding
- Promotional banners and CTAs embedded in email signatures
- Works across Gmail, Outlook, Apple Mail, and other platforms
- Analytics to track signature link clicks and engagement
Who Should Choose WiseStamp
- Organizations that need consistent, branded email signatures across their team
- Marketing teams that want to use email signatures as a promotional channel
- Companies managing 10+ email accounts that need centralized control
4. Sortd
Quick Summary
Sortd transforms Gmail into an organized workspace with email snoozing, list-based organization, reminders, and outgoing email tracking. It replaces Gmail’s basic tools with a more visual system.
If you’re overwhelmed by emails or find Gmail’s built-in organizational tools lacking, Sortd adds a layer of structure. Snooze emails to deal with them later, organize messages into custom lists, and set reminders for follow-ups.
You can also track outgoing emails, so you know when recipients receive and open your messages.
Pricing: Free basic plan. Paid plans from $8/user/month. 14-day free trial.
Key Features:
- Email snoozing to clear your inbox and resurface messages at the right time
- Custom lists and boards for visual email organization
- Follow-up reminders so no email falls through the cracks
- Outgoing email tracking for opens and receipts
- Drag-and-drop interface inside Gmail
Who Should Choose Sortd
- Gmail users overwhelmed by inbox volume who need visual organization
- Professionals who want to turn emails into trackable tasks without leaving Gmail
- Anyone who finds Gmail’s native organizational tools insufficient
5. KeyRocket for Gmail
Quick Summary
KeyRocket teaches you Gmail keyboard shortcuts by prompting you in real time when a shortcut could save you time. It’s a passive training tool that builds speed habits.
Gmail has nearly 100 built-in keyboard shortcuts, and you can create custom ones. These shortcuts save significant time, but learning them all at once is impractical.
KeyRocket solves this by watching your actions and suggesting the shortcut you could have used. Over time, you naturally memorize the most useful shortcuts for your workflow.
Pricing: Free.
Key Features:
- Real-time prompts when a keyboard shortcut could replace a mouse action
- Passive learning that builds shortcut habits over time
- Covers nearly 100 built-in Gmail keyboard shortcuts
- No workflow interruption since prompts appear unobtrusively
- Free to use with no subscription required
Who Should Choose KeyRocket for Gmail
- Gmail users who want to work faster but haven’t memorized keyboard shortcuts
- Teams looking for a zero-cost way to improve email productivity
- Anyone who spends 2+ hours per day in Gmail and wants to reduce mouse clicks
6. Gmelius
Quick Summary
Gmelius turns Gmail into a project management and shared inbox platform. You can transform emails into tasks, create Kanban boards, and manage team workflows without ever leaving your inbox.
Gmelius adds shared inboxes, shared Gmail labels, email delegation, and Kanban boards directly inside Gmail. It’s ideal if you find yourself trapped in Gmail all day, responding to requests and assignments.
AI-powered email assistance and automated workflows help teams collaborate on email responses and task completion.
Pricing: Flex from $15/user/month. Growth from $24/user/month. Pro from $36/user/month. 7-day free trial.
Key Features:
- Shared inboxes and shared Gmail labels for team email management
- Kanban boards and task management built into Gmail
- Email delegation with internal notes for team collaboration
- AI-powered email assistance and automated workflows
- Integrations with Slack, Trello, Asana, and other tools
Who Should Choose Gmelius
- Teams that manage shared email accounts like support@, sales@, or info@
- Organizations that want project management without leaving Gmail
- Customer-facing teams that need to collaborate on email responses
7. Grammarly
Quick Summary
Grammarly checks your writing for spelling, grammar, tone, and clarity across Gmail, Docs, and every text field in your browser. It cuts proofreading time significantly.
We all write lots of emails, and proofreading consumes a disproportionate amount of time. Grammarly catches errors automatically and suggests improvements for clarity, conciseness, and tone.
The Chrome extension works inside Gmail, Google Docs, and any browser text field. Premium adds advanced style and tone suggestions.
Pricing: Free (basic grammar and spelling). Premium at $12/month (annual). Business at $15/member/month.
Key Features:
- Real-time spelling, grammar, and punctuation checking
- Tone and clarity suggestions for more effective writing
- Works inside Gmail, Google Docs, and all browser text fields
- AI-powered writing assistance on Premium plans
- Team-wide style guides and brand tone settings on Business plan
Who Should Choose Grammarly
- Anyone who writes emails daily and wants faster, error-free communication
- Teams that need consistent writing quality across all outgoing messages
- Non-native English speakers who want real-time writing support
8. Speakd
Quick Summary
Speakd reads your Google Docs, Sheets, and other Workspace content aloud, letting you listen to documents in the background. It’s useful for multitasking or catching errors through audio review.
If you’re a slow reader or process information better through audio, Speakd converts your Google Workspace documents to speech. You can listen to spreadsheets, documents, and presentations while doing other work.
It’s also useful for proofreading since hearing your text read aloud reveals errors you might miss visually.
Pricing: Free via Google Workspace Marketplace.
Key Features:
- Text-to-speech conversion for Google Docs, Sheets, and Slides
- Background listening so you can multitask while reviewing documents
- Audio-based proofreading that catches errors visual review misses
- Works directly inside Google Workspace apps
- Free to install and use from the Workspace Marketplace
Who Should Choose Speakd
- Professionals who review lengthy documents and want to multitask
- Writers who catch more errors by hearing their text read aloud
- Anyone who processes information better through audio than reading
9. Dropbox Sign (formerly HelloSign)
Quick Summary
Dropbox Sign (formerly HelloSign) makes it easy to sign and manage paperwork directly within Google Workspace. It adds legally binding e-signatures to Google Docs and Drive.
HelloSign was acquired by Dropbox and rebranded as Dropbox Sign. It still integrates with Google Workspace, letting you add your signature to documents without downloading, printing, or scanning.
Depending on your role, it can be a massive time saver for contracts, agreements, and approval workflows.
Pricing: Free (limited to 3 signature requests/month). Essentials at approximately $20/month. Standard at approximately $30/user/month.
Key Features:
- Legally binding e-signatures directly inside Google Docs and Drive
- Template creation for frequently signed document types
- Audit trails and signing history for compliance
- Team management with signer roles and permissions
- Integrations with Google Workspace, Dropbox, Salesforce, and more
Who Should Choose Dropbox Sign
- Teams that regularly send contracts, agreements, or approval documents
- Organizations that want e-signatures without leaving Google Workspace
- Anyone who currently prints, signs, scans, and emails documents back
10. Translate
Quick Summary
Translate is a built-in function in Google Docs, Sheets, and other Workspace apps that automatically translates your content between languages. No add-on or installation required.
Google’s built-in Translate function supports dozens of languages directly inside Docs, Sheets, and Slides. Select text or an entire document, choose the target language, and Google generates a translated copy.
It’s ideal for teams working across language barriers or creating multilingual versions of documents.
Pricing: Free. Built into Google Workspace.
Key Features:
- Built-in translation across Google Docs, Sheets, and Slides
- Supports dozens of languages with regular additions
- Creates a translated copy of the entire document in one click
- No add-on installation required
- Works with formulas in Sheets via the GOOGLETRANSLATE function
Who Should Choose Translate
- International teams that need to translate documents between languages
- Businesses creating multilingual content or communications
- Anyone who receives documents in a language they don’t read fluently
11. Supermetrics
Quick Summary
Supermetrics pulls data from 50+ marketing and analytics sources into Google Sheets for consolidated reporting. It replaces manual data exports with automated, scheduled data feeds.
If you collect and analyze data from many sources, Supermetrics consolidates everything into Google Sheets or Looker Studio. Connect to Google Analytics, Facebook Ads, LinkedIn, HubSpot, and dozens more.
Automated scheduling refreshes your reports on a set cadence, so your data is always current.
Pricing: From approximately $39/month per data source. Plans vary by connector and destination. 14-day free trial.
Key Features:
- Pulls data from 50+ marketing, analytics, and ad platforms
- Consolidates data into Google Sheets or Looker Studio
- Automated scheduling to refresh reports on a set cadence
- Pre-built report templates for common marketing metrics
- Custom query builder for advanced data extraction
Who Should Choose Supermetrics
- Marketing teams that report on data from multiple ad and analytics platforms
- Agencies that need automated client reporting in Google Sheets
- Data analysts who want to eliminate manual CSV exports and copy-pasting
Google Workspace Migration Tools
Migrating to or from Google Workspace can be complex, especially for large organizations. Google provides free migration tools that simplify moving email, contacts, calendars, and files from other platforms.
12. GSMME
Quick Summary
Google Workspace Migration for Microsoft Exchange (GSMME) migrates data from your Exchange server to Google Workspace, covering mail, calendar, and contacts. It also works for migrating email from other sources. See our article comparing Microsoft Outlook vs Exchange.
Pricing: Free. Provided by Google.
Key Features:
- Migrates mail, calendar events, and contacts from Microsoft Exchange
- Works with various email servers beyond Exchange
- Handles bulk migrations for large organizations
Who Should Choose GSMME
- IT teams migrating an organization from Microsoft Exchange to Google Workspace
13. GSMMO
Quick Summary
Google Workspace Migration for Microsoft Outlook (GSMMO) is a desktop tool for individual Outlook users to import their mail, contacts, and calendar events into Google Workspace.
Pricing: Free. Provided by Google.
Key Features:
- Imports mail, contacts, and calendar events from Outlook desktop
- Designed for individual user-level migration
- Simple desktop application with guided setup
Who Should Choose GSMMO
- Individual Outlook users switching to Gmail and Google Calendar
14. Google Workspace Migrate
Quick Summary
Google Workspace Migrate handles broader migrations from Microsoft Exchange, SharePoint, file shares, or Box to your Google Workspace domain.
Pricing: Free. Provided by Google.
Key Features:
- Migrates user data from Exchange, SharePoint, file shares, and Box
- Handles complex organizational migrations across multiple source platforms
- Supports phased migration for large deployments
Who Should Choose Google Workspace Migrate
- Large organizations migrating from multiple Microsoft or cloud storage platforms simultaneously
15. GSMIN
Quick Summary
Google Workspace Migration for IBM Notes (GSMIN) migrates email, calendar, and contact data from IBM Notes (formerly Lotus Notes) to Google Workspace.
Pricing: Free. Provided by Google.
Key Features:
- Purpose-built for IBM Notes to Google Workspace migration
- Handles mail, calendar, and contacts
- Supports bulk migration for enterprise deployments
Who Should Choose GSMIN
- Organizations currently running IBM Notes that want to switch to Google Workspace
16. Gmail Migration
Quick Summary
Gmail includes built-in migration options for individual users to transfer mail from other email providers. You can sync Gmail with Outlook or set up mail forwarding from other accounts.
Pricing: Free. Built into Gmail.
Key Features:
- Built-in import tool for POP3/IMAP accounts
- Mail forwarding setup from other providers
- Outlook-to-Gmail sync capabilities
Who Should Choose Gmail Migration
- Individual users switching personal or business email to Gmail
17. Mail Merge
Quick Summary
Mail Merge pulls data from Google Sheets to build personalized email campaigns. It’s useful for managing contact information and sending customized messages at scale. See our guide on how to mail merge in Gmail.
Pricing: Free. Built into Google Workspace via Docs API.
Key Features:
- Pulls recipient data from Google Sheets into email templates
- Personalizes email fields like name, company, and custom variables
- Creates bulk personalized documents from Sheets data
Who Should Choose Mail Merge
- Teams sending personalized emails at scale from Google Sheets contact lists
Pro Tip
Before choosing a migration tool, identify exactly what data types you need to move (mail, contacts, calendar, files). Match the tool to your source platform. GSMME handles Exchange servers, GSMMO handles individual Outlook clients, and Google Workspace Migrate covers broader multi-platform migrations.
Google Workspace Admin Tools
These tools give administrators more power to control how Google Workspace is used in an organization. They’re included with Google Workspace subscriptions and accessed through the admin console.
18. Cloud Identity
Quick Summary
Cloud Identity manages users and security within your Google Workspace organization. You can enforce 2-factor authentication, set up security keys, and control access to apps and data.
Pricing: Included with Google Workspace. Cloud Identity Free and Premium tiers available.
Key Features:
- User management and provisioning across your organization
- 2-factor authentication enforcement as a default policy
- Security key support for hardware-based authentication
Who Should Choose Cloud Identity
- Every Google Workspace organization that needs to manage user access and security
19. Security Center
Quick Summary
Google Workspace Security Center provides a unified dashboard for managing all your organization’s security settings, with actionable recommendations for improvement.
Pricing: Included with Google Workspace Business Plus and Enterprise plans.
Key Features:
- Unified security dashboard with threat overview
- Actionable security recommendations based on your configuration
- Investigation tool for analyzing security events
Who Should Choose Security Center
- IT admins responsible for organizational security posture in Google Workspace
20. Endpoint Management
Quick Summary
Endpoint Management lets you distribute and control apps on mobile devices, monitor usage, manage security settings, and limit accessibility on a per-user basis.
Pricing: Basic management included with all plans. Advanced management on Business Plus and Enterprise.
Key Features:
- Mobile device management for company and personal devices
- App distribution and control on managed devices
- Remote wipe capability for lost or stolen devices
Who Should Choose Endpoint Management
- Organizations with employees accessing Workspace data on mobile devices
21. Data Regions and Access Transparency
Quick Summary
Data Regions limit the geographical locations where your Google Workspace data is stored and processed. Access Transparency logs when Google staff access your data, providing an audit trail for compliance.
Pricing: Available on Business Plus and Enterprise plans.
Key Features:
- Control data storage location by geographic region
- Access Transparency logs for Google staff data access
- Compliance support for data residency requirements
Who Should Choose Data Regions and Access Transparency
- Organizations in regulated industries with data residency requirements
22. Advanced Protection Program
Quick Summary
The Advanced Protection Program enforces the use of security keys, blocks untrusted third-party apps, and enables an advanced email scanner that proactively detects threats.
Pricing: Included with Google Workspace at no additional cost.
Key Features:
- Security key enforcement for all protected accounts
- Blocking of untrusted third-party app access
- Advanced email scanning for phishing and malware detection
Who Should Choose Advanced Protection Program
- High-risk users like executives, admins, and IT staff who are targets for attacks
Google Workspace Collaboration Tools
These tools make it easier to work together as a team. Google Workspace’s core collaboration features (shared Docs, Sheets, Slides) are strong, but these tools add brainstorming, diagramming, surveys, and video communication.
23. Google Forms
Quick Summary
Google Forms creates and distributes surveys, quizzes, and feedback forms. Responses automatically flow into Google Sheets for analysis. It’s free with any Google account.
Pricing: Free. Included with Google Workspace and personal Google accounts.
Key Features:
- Drag-and-drop form builder with multiple question types
- Automatic response collection in Google Sheets
- Quiz mode with auto-grading for educational use
- Customizable themes and branding options
- Collaboration on form creation with team members
Who Should Choose Google Forms
- Teams that need quick surveys, polls, or feedback collection
- Managers gathering input from distributed team members
- Anyone who wants free form creation with automatic data collection
24. Google Meet and Google Chat
Quick Summary
Google Meet handles video conferencing, while Google Chat provides persistent team messaging. Together, they replaced Google Hangouts as the communication backbone of Google Workspace.
Google Meet supports video calls with 100-1,000 participants depending on your plan. Features include screen sharing, captions, recording, noise cancellation, and breakout rooms.
Google Chat provides one-on-one and group messaging with Spaces for threaded team discussions. Both integrate directly into Gmail.
Pricing: Free with personal Google accounts (limited features). Full features included with Google Workspace plans.
Key Features:
- Video conferencing for 100-1,000 participants depending on plan
- Meeting recording, captions, and noise cancellation
- Persistent chat messaging with threaded Spaces for team discussions
- Direct integration with Gmail, Calendar, and Drive
- Breakout rooms and attendance tracking on higher plans
Who Should Choose Google Meet and Chat
- Google Workspace organizations that need native video and messaging tools
- Remote teams that want communication embedded directly in Gmail
- Organizations already using Google Workspace who want to avoid third-party meeting tools
25. Lucidchart Diagrams
Quick Summary
Lucidchart creates professional flowcharts, diagrams, org charts, and wireframes with Google Workspace integration. Team members can collaborate on diagrams in real time.
Lucidchart helps teams brainstorm and visualize complex ideas. You can produce charts, diagrams, and flow charts collaboratively, then embed them directly in Google Docs, Slides, and Sheets.
Pricing: Free (limited). Individual at approximately $7.95/month. Team at approximately $9/user/month. Enterprise pricing on request.
Key Features:
- Professional flowcharts, org charts, wireframes, and process diagrams
- Real-time collaboration with team members
- Direct embedding in Google Docs, Slides, and Sheets
- Hundreds of templates and shape libraries
- Import from Visio, Draw.io, and other diagramming tools
Who Should Choose Lucidchart
- Teams that need professional diagrams embedded in Google Workspace documents
- Process-oriented organizations mapping workflows and system architectures
- Anyone creating org charts, flowcharts, or wireframes collaboratively
26. Google Jamboard (Discontinued)
Quick Summary
Jamboard was Google’s collaborative whiteboard for team brainstorming. Google discontinued Jamboard in late 2024. Google now recommends using FigJam, Lucidspark, or Miro as alternatives integrated with Google Workspace.
Jamboard allowed teams to share images, sticky notes, and drawings on a shared digital whiteboard. Google discontinued the app and hardware in late 2024.
Recommended alternatives include FigJam (by Figma), Lucidspark (by Lucid), and Miro, all of which integrate with Google Workspace.
Pricing: N/A (discontinued).
27. MindMeister
Quick Summary
MindMeister creates visual mind maps for brainstorming, outlining, and organizing ideas. It integrates with Google Workspace to pull in content from Docs and other apps.
MindMeister represents your brainstorming methods in a visual form. Use it to create outlines, reorganize notes in progress, or communicate complex ideas visually to others.
It integrates with Google Workspace and MeisterTask (its companion task management tool) for turning brainstorms into action items.
Pricing: Free (up to 3 maps). Personal at approximately $6/month. Pro at approximately $10.50/month.
Key Features:
- Visual mind mapping with drag-and-drop editing
- Real-time collaboration on shared mind maps
- Integration with Google Workspace and MeisterTask
- Export to PDF, image, or outline formats
- Presentation mode for sharing mind maps in meetings
Who Should Choose MindMeister
- Teams that brainstorm visually and want to organize ideas in map form
- Project managers who need to turn brainstorms into structured outlines
- Anyone who thinks better in visual, non-linear formats
Most core Google Workspace apps, including Sheets, Docs, and Slides, also have built-in features that allow multiple people to share files and work on the same projects simultaneously.
Google Workspace Project Management Tools
Most project management tools integrate with Google Workspace through the Marketplace, add-ons, or extensions. These give you access to project management features within or alongside your Workspace apps.
28. Trello
Quick Summary
Trello uses Kanban-style cards and boards for flexible project management. It integrates with Google Workspace for shared calendars, file attachments from Drive, and task creation from Gmail.
Trello’s visual boards let you prioritize projects, assign tasks, and track productivity. It’s super flexible for any team workflow.
Pricing: Free (unlimited cards, up to 10 boards). Standard at $5/user/month. Premium at $10/user/month.
Key Features:
- Kanban boards with drag-and-drop card management
- Google Drive integration for file attachments
- Butler automation for rule-based triggers and actions
- Calendar and timeline views on Premium plan
- Free plan with unlimited cards and collaborators
Who Should Choose Trello
- Visual thinkers who want simple, card-based project management
- Small teams that need a free project management tool with Google Workspace integration
- Anyone managing lightweight workflows who prefers Kanban boards
29. Asana
Quick Summary
Asana creates high-level projects broken into tasks, with list, board, timeline, and calendar views. Its Google Workspace integration syncs with Calendar and allows task creation from Gmail.
Asana helps you organize projects and break them into tasks that team members can complete in self-managed lists. Its Google Calendar integration keeps deadlines synchronized.
Pricing: Free (up to 10 teammates). Starter at $10.99/user/month (annual). Advanced at $24.99/user/month.
Key Features:
- Multiple views: list, board, timeline, and calendar
- Google Calendar sync for deadline management
- Workflow automation for repetitive task creation
- Gmail add-on for creating tasks directly from emails
- Goals tracking connecting daily tasks to company objectives
Who Should Choose Asana
- Teams managing complex workflows with multiple project views
- Organizations that need Google Calendar integration for project deadlines
- Small teams (under 10) who can use the free plan
30. Zoom
Quick Summary
Zoom integrates with Google Workspace for instant meeting creation from email threads and collaborative scheduling. It adds video conferencing alongside Google Meet as an alternative.
Zoom’s Gmail add-on lets you instantly start a meeting with people in your email thread or schedule one collaboratively. It syncs with Google Calendar for seamless scheduling.
Pricing: Free (40-minute limit, 100 participants). Pro at $13.33/month (annual). Business at $18.33/user/month.
Key Features:
- One-click meeting creation from Gmail email threads
- Google Calendar integration for scheduling and reminders
- Up to 1,000 participants on higher plans
- Meeting recording, transcription, and breakout rooms
- Works alongside or as an alternative to Google Meet
Who Should Choose Zoom
- Organizations that prefer Zoom’s video quality and features over Google Meet
- Teams with external contacts who already use Zoom as their default meeting tool
- Businesses hosting webinars or large events beyond Google Meet’s limits
31. Todoist
Quick Summary
Todoist converts complex projects into manageable to-do lists. Its Google Workspace integration turns emails into tasks and syncs with Google Calendar for deadline tracking.
Todoist’s Gmail add-on lets you convert emails into tasks with one click. Natural language input makes task creation fast, and Google Calendar integration keeps your deadlines visible.
Pricing: Free (up to 5 projects). Pro at $5/month. Business at $8/user/month.
Key Features:
- Convert emails to tasks directly from Gmail
- Natural language input for fast task creation
- Google Calendar sync for deadline visibility
- Labels, filters, and priority levels for task organization
- Cross-platform with web, desktop, mobile, and browser extensions
Who Should Choose Todoist
- Individuals who need personal task management integrated with Gmail
- Teams that want the fastest possible way to turn emails into action items
- Anyone who prefers simple to-do lists over complex project management
32. Hive
Quick Summary
Hive is a flexible productivity platform supporting Gantt, Kanban, table, and calendar views. It integrates with Google Workspace so teams can work in the organizational style that suits them best.
Hive lets people choose between Gantt charts, Kanban boards, tables, and calendars. It integrates with Google Drive for file management and Gmail for email-to-task conversion.
Pricing: Free (limited features). Starter at $5/user/month. Teams at $12/user/month. Enterprise pricing on request.
Key Features:
- Multiple project views: Gantt, Kanban, table, and calendar
- Google Drive and Gmail integration
- Time tracking and resource management
- AI-powered task suggestions and writing assistance
- Customizable workflows and approval chains
Who Should Choose Hive
- Teams where different members prefer different project visualization methods
- Organizations that want flexible project management with Google Workspace integration
- Companies that need time tracking alongside task management
33. Wrike
Quick Summary
Wrike is a cloud-based project management platform with built-in planning, collaboration, and reporting. It integrates with Google Workspace for file management, calendar sync, and email-based task creation.
Wrike is highly customizable, so you can tweak it to serve your organization’s specific workflows. It integrates with Google Drive, Gmail, and Calendar for seamless project management alongside your Workspace tools.
Pricing: Free (basic features). Team at $10/user/month. Business at $24.80/user/month. Enterprise and Pinnacle pricing on request.
Key Features:
- Highly customizable project workflows and dashboards
- Google Drive, Gmail, and Calendar integration
- Cross-tagging for tasks that span multiple projects
- Built-in proofing and approval tools for creative teams
- Resource management and workload balancing
Who Should Choose Wrike
- Mid-size to large teams that need customizable, enterprise-grade project management
- Creative teams that need proofing and approval workflows
- Organizations managing complex, cross-functional projects with Google Workspace
Comparison Table
| # | Tool | Category | Starting Price | Free? | Best For |
|---|---|---|---|---|---|
| 1 | EmailAnalytics | Productivity | $15/mailbox/mo | Trial | Email activity analytics and response time tracking |
| 2 | Boomerang | Productivity | Free (10/mo) | Yes | Email scheduling, tracking, and follow-up reminders |
| 3 | WiseStamp | Productivity | $29/mo (10 seats) | Trial | Professional email signature management |
| 4 | Sortd | Productivity | Free | Yes | Gmail inbox organization and email-to-task conversion |
| 5 | KeyRocket | Productivity | Free | Yes | Learning Gmail keyboard shortcuts passively |
| 6 | Gmelius | Productivity | $15/user/mo | Trial | Shared inboxes and project management inside Gmail |
| 7 | Grammarly | Productivity | Free | Yes | Grammar, spelling, and writing quality |
| 8 | Speakd | Productivity | Free | Yes | Text-to-speech for Google Workspace documents |
| 9 | Dropbox Sign | Productivity | Free (3/mo) | Yes | E-signatures inside Google Docs and Drive |
| 10 | Translate | Productivity | Free | Yes | Built-in document translation |
| 11 | Supermetrics | Productivity | ~$39/mo | Trial | Marketing data consolidation in Sheets |
| 12 | GSMME | Migration | Free | Yes | Exchange server to Workspace migration |
| 13 | GSMMO | Migration | Free | Yes | Outlook desktop to Gmail import |
| 14 | Workspace Migrate | Migration | Free | Yes | Multi-platform enterprise migration |
| 15 | GSMIN | Migration | Free | Yes | IBM Notes to Workspace migration |
| 16 | Gmail Migration | Migration | Free | Yes | Individual email provider to Gmail |
| 17 | Mail Merge | Migration | Free | Yes | Personalized bulk emails from Sheets |
| 18 | Cloud Identity | Admin | Included | Yes | User and access management |
| 19 | Security Center | Admin | Included | Yes | Security dashboard and recommendations |
| 20 | Endpoint Mgmt | Admin | Included | Yes | Mobile device management |
| 21 | Data Regions | Admin | Included | Yes | Data residency and access transparency |
| 22 | Advanced Protection | Admin | Included | Yes | High-risk user security enforcement |
| 23 | Google Forms | Collaboration | Free | Yes | Surveys, quizzes, and feedback forms |
| 24 | Meet + Chat | Collaboration | Free | Yes | Video conferencing and team messaging |
| 25 | Lucidchart | Collaboration | Free | Yes | Diagrams, flowcharts, and wireframes |
| 26 | Jamboard | Collaboration | Discontinued | N/A | Collaborative whiteboard (discontinued 2024) |
| 27 | MindMeister | Collaboration | Free (3 maps) | Yes | Visual mind mapping and brainstorming |
| 28 | Trello | Project Mgmt | Free | Yes | Kanban-style visual task management |
| 29 | Asana | Project Mgmt | Free (10 users) | Yes | Complex workflows with multiple views |
| 30 | Zoom | Project Mgmt | Free | Yes | Video meetings integrated with Gmail |
| 31 | Todoist | Project Mgmt | Free | Yes | Email-to-task conversion and to-do lists |
| 32 | Hive | Project Mgmt | Free | Yes | Flexible multi-view project management |
| 33 | Wrike | Project Mgmt | Free | Yes | Customizable enterprise project management |
Tips for Exploring the Google Workspace Marketplace
These 33 tools are a strong starting point, but they don’t represent the full potential of Google Workspace. The Marketplace offers thousands of add-ons, extensions, and integrations. Spend time exploring it, and prioritize apps based on downloads, ratings, and reviews in addition to features.
Some Workspace Marketplace apps are free, while others require paid subscriptions. Either way, take advantage of free trials before committing to a purchase.
Start Here: Your Google Workspace Optimization Checklist
- Measure your email activity. Install EmailAnalytics to see how your team uses Gmail. Response time data alone can reveal major productivity improvements.
- Add writing and scheduling tools. Install Grammarly (free) for better email writing and Boomerang for scheduled sending and follow-up tracking. Both take under a minute to set up.
- Choose one project management tool. Pick Trello for visual simplicity, Asana for structured workflows, or Todoist for personal task management. Use the free plan first to test fit.
- Review your admin security settings. Check Cloud Identity, Security Center, and Endpoint Management in your admin console. Enable 2-factor authentication organization-wide.
- Explore the Marketplace. Browse the Google Workspace Marketplace for add-ons specific to your industry or workflow. Install one new tool per week and evaluate impact before adding more.
Frequently Asked Questions
What is Google Workspace?
Google Workspace (formerly G Suite) is Google’s cloud-based productivity platform for businesses. It includes Gmail, Drive, Docs, Sheets, Slides, Meet, Chat, Calendar, and Forms. Business plans start at $7/user/month with a 14-day free trial.
What is the difference between G Suite and Google Workspace?
Google Workspace is the rebranded and updated version of G Suite. Google changed the name in October 2020. The core apps are the same, but Workspace adds tighter app integration, Gemini AI features, and updated security controls. G Suite no longer sells new subscriptions.
How much does Google Workspace cost?
Google Workspace offers four plans: Business Starter at $7/user/month, Business Standard at $14/user/month, Business Plus at $22/user/month, and Enterprise with custom pricing. All plans require annual billing and include a 14-day free trial.
What are the best free Google Workspace add-ons?
Grammarly’s free tier checks grammar across all text fields. Google’s built-in Translate works in Docs and Sheets at no cost. Boomerang offers 10 free scheduled messages per month. Trello, Asana, and Todoist all have free plans with Google Workspace integration.
What happened to Google Hangouts?
Google replaced Hangouts with two separate tools: Google Meet for video conferencing and Google Chat for messaging. Meet handles video calls with 100-1,000 participants depending on your plan. Chat provides persistent team messaging and threaded Spaces.
Can I use third-party tools with Google Workspace?
Yes. The Marketplace offers thousands of add-ons and integrations. Tools like Trello, Asana, Zoom, Grammarly, and Lucidchart all offer native Google Workspace integrations. Admins can control which third-party apps their organization installs.
How do I migrate to Google Workspace from Microsoft?
Google provides free migration tools. GSMME handles Exchange server migrations. GSMMO imports from individual Outlook clients. Google Workspace Migrate covers broader multi-platform migrations from Exchange, SharePoint, and file shares.
Sign up for a free trial of EmailAnalytics to start analyzing how your team uses Gmail, so you can improve productivity and communication across your entire organization.
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics and OutreachBloom.
