Our Web Design Process

The First Step in the Web Design Process: Planning

You know the saying: “If you fail to plan, you are planning to fail.”

The planning stage is such a crucial step when designing and developing a website. Your site doesn’t exist in a vacuum. You have competitors. There are other companies out there that are trying to capture the same market that you’re after. We know we need to impress them.

That’s why we review the competitors, not just in your specific industry but the ones that surface online as well. Who is showing up for your desired keywords? How can we do better? What keywords aren’t getting great results? This could be an opportunity for your business.

We also look at industry design trends, marketing efforts, communication strategies, and more. We want your business to meet your customers where they are and present them with what they’re looking for. That’s how your company grows. That’s why you need an effective website. That’s why you should work with Eggs Media.

As a part of the planning stage, we also create a sitemap. This visually explains each page on the site and how these pages link to one another. This not only helps you see how your site will function, but it allows us to work with you to plan a customer journey through the site. Having a strong strategy for how prospective customers will move through your site helps to improve conversion rates and increase engagement.

We’ll then design a website wireframe, which is basically the blueprint for your site. That helps you see the structure of the pages before the design team works on them. This lets you make sure your site is serving your specific goals.

Creative Website Design

Once we have a plan, it’s time to get creative! As we mentioned, we’re designing a website for you and your business. So, it needs to match your needs. That means logos, colours, shapes, and designs that strengthen your brand identity while also attracting customers. It also means using our experience and knowledge of web design trends to create a site that feels fresh, modern, and exciting. You want to make a good first impression on potential customers, right?

Over the last ten-plus years, we’ve helped hundreds of companies not only create great websites and boost their online presence, but strengthen their brands as well. Your brand is what makes you stand out from the pack. It’s what your customers recognize about you. It’s one of the most important facets of your business. We take it seriously.

Once the design team has created responsive concepts that look great on both desktop and mobile and that highlight your strengths and attract your target market, we’ll go through them with you to be certain that you’re getting the exact site you want. We’ll continue to refine the creative until you’re 100% happy.

Web Development and Testing

After you approve the creative work and the web design, it’s time to build it. Eggs Media’s expert website developers create a fully functional website design on our private development server so that you get a full look and feel of your new site. You’ll be able to use the exact site that your customers will see, and put it through its paces to make sure it functions perfectly.

In this stage, we’ll do any fine tuning that needs to be completed as we make sure your website works completely and properly before it goes live. Our multi-user, multi-platform testing gets the job done and ensures that your site won’t be plagued by issues so your company can put its best foot forward.

Launch Time!

Once we’ve made sure that your site functions exactly as it should, it’s time to go live! Launch day is exciting for everyone involved. It’s a chance for your brand to present a brand new image to the world. It’s your opportunity to cut through the noise and establish yourself as a force in your field. For us, it’s always thrilling to see our work come to live and to give another one of our customers a top notch website.

The Eggs Media team will make sure everything is migrated to your server so that the launch happens without a hitch. We configure everything and even deal with the odd quirks or variables that tend to come up when switching servers. The goal is to make this process as stress-free, seamless, and smooth as possible!

Website Maintenance and Growth

We’re not done once your site is launched. No, we’re here to set you up for sustainable, long-term growth. We’ll guide you through the CMS and back end of your site so that you know exactly how it functions, how to keep it updated, and how to make sure it keeps running smoothly.

We’ll also monitor the performance of the site, conduct tests and audits to make sure it’s functioning as it should, and answer any questions you may have. We even offer long-term website maintenance, to make sure your site is always secure, backed up, and performing as it should.