PRIVACY POLICY

Eastern Bank PLC.

Last updated: 26th January, 2025

1. WHO WE ARE

This website (“ebl.com.bd”) is owned and operated by Eastern Bank PLC. (“EBL”, “Bank”, “we”, “us”, or “our”).

Eastern Bank PLC. is a scheduled commercial bank incorporated in Bangladesh, having its registered office at: 100 Gulshan Avenue, Dhaka-1212, Bangladesh

For any questions regarding this Privacy Policy or the handling of personal data collected through this Website, you may contact us at: Central Customer Service & Complaint Management Cell at [email protected]

2. SCOPE AND APPLICABILITY

This Privacy Policy applies only to personal data collected through this public Website, including when you:

  • Browse pages on this Website
  • Submit information through online forms
  • Interact with marketing or informational content

This Policy does not apply to:

  • Internet Banking platforms
  • Mobile Banking applications
  • Any services requiring customer login credentials, PINs, or OTPs as bank never asks for these information

Such services are governed by separate terms, conditions, and security policies.

3. WHAT IS PERSONAL DATA

“Personal Data” means any information that identifies or can reasonably be used to identify an individual, either directly or indirectly.

By accessing or using this Website, you confirm that you have read and understood this Privacy Policy.

4. PERSONAL DATA WE COLLECT (WEBSITE FORMS)

We collect personal data that you voluntarily provide through this Website, including:

  • Full name
  • Email address
  • Mobile or contact number
  • NID
  • Date of Birth
  • Profession
  • Income Range
  • Subject of inquiry and message content
  • Any other information you choose to provide

This data may be collected through the following Website features:

  • “Contact Us” forms
  • Product or service inquiry forms
  • Campaign and promotional landing pages or forms
  • Newsletter or marketing subscription forms
  • Feedback or survey forms
  • Career / job application forms, where available

The Website does not intentionally collect:

  • Bank account numbers
  • Debit or credit card details
  • Login credentials, PINs, or One-Time Passwords (OTPs)

5. AUTOMATICALLY COLLECTED INFORMATION

When you visit this Website, certain information is collected automatically, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Date and time of access
  • Pages viewed and navigation behavior

This information is used for:

  • Website security monitoring
  • Performance optimization
  • Traffic measurement and analytics

6. COOKIES, ANALYTICS & TRACKING TOOLS

This Website uses cookies and similar technologies to improve user experience and measure Website performance.

Cookies may be used for:

  • Remembering user preferences
  • Understanding visitor interactions
  • Measuring campaign effectiveness

Analytics & tracking tools may include:

  • Web analytics tools (e.g., Google Analytics or similar)
  • Advertising or remarketing pixels (e.g., Meta, Google, LinkedIn, TikTok)

You can manage or disable cookies through your browser settings. Disabling cookies may affect certain Website features.

7. HOW WE USE YOUR PERSONAL DATA

Personal data collected through this Website may be used to:

  • Respond to inquiries or requests submitted by you
  • Provide information about EBL products or services you requested through forms
  • Communicate marketing or promotional information, where consent has been provided
  • Manage and optimize digital campaigns
  • Improve Website content, design, and functionality
  • Conduct internal analysis and reporting
  • Comply with applicable legal and regulatory obligations

EBL does not sell or rent personal data collected through this Website.

8. DISCLOSURE AND SHARING OF PERSONAL DATA

Personal data collected through this Website may be shared only in the following circumstances:

a) Service Providers

EBL may engage third-party service providers such as:

  • Website hosting providers
  • Analytics and performance measurement providers
  • Digital marketing or communication agencies

These service providers are contractually required to:

  • Maintain confidentiality with NDA
  • Apply security standards consistent with EBL’s requirements
  • Use personal data solely for agreed purposes

b) Legal and Regulatory Obligations

Personal data may be disclosed where required by:

  • Applicable laws and regulations
  • Court orders or regulatory authorities in Bangladesh

c) Corporate Transactions

In the event of a merger, acquisition, or restructuring, personal data may be transferred in accordance with applicable laws.

9. DATA SECURITY

Eastern Bank PLC. applies appropriate technical and organizational security measures to protect personal data collected through this Website from unauthorized access, loss, misuse, alteration, or disclosure.

These measures are implemented in alignment with applicable regulatory expectations, including Bangladesh Bank ICT Security requirements.

While we take reasonable precautions, no method of internet transmission is completely secure, and absolute security cannot be guaranteed.

10. DATA RETENTION

Personal data collected through this Website is retained only for as long as necessary to fulfill the purposes described in this Privacy Policy or to meet legal, regulatory, or operational requirements.

After the applicable retention period, personal data is securely deleted, destroyed, or anonymized.

11. DATA ACCURACY

EBL endeavors to ensure that personal data collected through this Website is accurate and up to date. You may contact us to correct or update your information.

12. SOCIAL MEDIA & THIRD-PARTY LINKS

This Website may contain links to third-party websites or social media platforms.

EBL is not responsible for the privacy practices, content, or security of third-party platforms. Users are encouraged to review the privacy policies of those platforms independently.

13. CHANGES TO THIS PRIVACY POLICY

EBL reserves the right to modify this Privacy Policy at any time. Updates will be published on this Website with a revised “Last updated” date.

Where required by applicable law, users will be notified of material changes.

14. CONTACT INFORMATION

For questions, concerns, or complaints regarding this Privacy Policy or personal data collected through this Website, please contact:

Eastern Bank PLC.
Email: [email protected]
Address: 100 Gulshan Avenue, Dhaka-1212, Bangladesh