EACA Reports

Recap from EACA’s exclusive Leaders Briefing on the future of agency value models + Q&A by Brian Kessman, author of “Redesigning the Agency Value” Guidance Paper

Actionable 4-chapter version from “Redesigning the Agency Value Model”, for those who wish to quickly absorb the highlights

Following Rob Hill’s in-depth analysis of Advertising Week’s AI Forecasts & Predictions for 2026, we have compiled valuable insights and feedback from across the EACA AI Hub community.

Developed by our Ad Accessibility Task Force, these resources offer practical tips for integrating accessibility throughout the advertising process

VoxComm’s new report, Redesigning the Agency Value Model, explores how agencies can move from effort-based billing to outcome-led remuneration and protect value in the age of AI.

94% of CMOs believe agencies can be true partners, but 65% of pitches result in an agency change.
Based on a survey by Kantar, EACA is unveiling the CMOs’ Expectations Report, a pioneering pan-European study uncovering what brands really expect from their agency partners in the future.

Key findings from nearly 4000 agency professionals across Europe on optimism, challenges, and workplace wellbeing.

An updated best-practice framework backed by all major global agency networks, offering clear guidance for advertisers and agencies navigating today’s evolving third-party media audit landscape.

EACA’s pitching survey reveals the unsustainable financial and human cost of pitching, with agencies spending over €650.000 annually on average.

A new framework co-developed by VoxComm and WFA to replace inefficient pitch practices with a people-first, transparent, and structured approach to agency selection, fostering stronger, more effective partnerships.

A practical guide to navigating political advertising regulations across Europe ahead of the elections.