Shaping Tomorrow’s Marketing with AI and Transformative MarTech.

Digital Marketing World Forum, the definitive exhibition and conference for marketing leaders and marketing technology. Covering AI, Data, CRM, Email, Automation, Digital Transformation, Content, Analytics, SEO, Affiliates, Social Media, Community, eCommerce, Omni-channel, Video, Communications, CX and more!

2000+ Attendees

2 Days of Content

10+ Conference Tracks

150+ Speakers

56% Director Level/ Above

70+ Exhibitors

2025 SPEAKERS INCLUDE

Sushma Earaiah

Chief Digital & Information Officer, Foods Europe & Global Marketing

Unilever

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

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Youssef Besali

Chief Marketing Officer

DUNKIN' Benelux

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

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Dick Younge

Chief Marketing Officer Omnichannel L’Oréal Luxe Benelux

L’Oréal

Mascha Driessen

Regional Vice President Continental Europe

Microsoft Advertising/Microsoft AI

09:30AM - Day 2

Learn how the real marketing revolution is driven by...

View Marketing Revolution in an AI-Personalized World

09:30AM - Day 2

The Transformative Power of AI for Marketers AI is...

View Harnessing Generative AI to your Marketing Strategies

09:30AM - Day 2

Data-Driven confidence: Accessing natural language of better discovery How...

View Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

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Andrew Smith

Senior Director Brand

Vinted

12:00PM - Day 2

Content Strategy and Brand Evolution: How Vinted transformed its initial...

View Crafting Vinted’s Identity: Content Strategies and Campaigns

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

02:00PM - Day 1

Vinted, the world’s largest online marketplace for secondhand fashion,...

View Sustainable by Design: Brand Building That Enables and Endures Growth

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Rik Vandewall

Director, Global Marketing

McDonald’s 

12:10PM - Day 1

How does one of the world’s most iconic brands...

View From Global to Local: The McDonald’s Way of Marketing

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Alicia Hunt

VP Marketing, CIB

J.P. Morgan

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

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Antoni van Huissteden

Chief Marketing Officer

TMF Group

10:45AM - Day 2

Understanding how to overcome 'buyer scepticism' is the key...

View Panel: Trust Is the New Conversion: How B2B Growth is Being Redefined

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

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Nanne Bos

Group Chief Communications and Brand Officer (CCO)

Aegon

09:30AM - Day 1

As AI becomes deeply integrated into marketing teams, workflows,...

View Fireside Chat: Innovation with Integrity: Protecting Your Brand in the AI Revolution

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Teresa Fusaro

Global Director Gen AI Creativity - Tech & Digital

Reckitt

09:30AM - Day 1

As AI becomes deeply integrated into marketing teams, workflows,...

View Fireside Chat: Innovation with Integrity: Protecting Your Brand in the AI Revolution

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Pratyush Sinha

Senior Director, Responsible AI

Decathlon

09:30AM - Day 2

Understand how emerging technologies like AI and automation are...

View Fireside Chat: Harnessing the Next Wave of Innovation: Insights for Digital Marketing Leaders

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Pooja Adiga

Senior Director, Commercial Business, Northern Europe

Wella Company

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

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Caroline Fisher (AKA Fish)

Communications Director

ASICS

03:30PM - Day 1

• At a time when many brands chase constant...

View ASICS’ Brand Storytelling: Consistency That Fuels Creativity

09:30AM - Day 1

How ASICS is differentiating itself by challenging the sports...

View Challenging the Rules of the Game

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Minahil Ghafoor

Head of Socials France

SharkNinja

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

12:10PM - Day 1

Learn how to make social media the engine of...

View A Social-First Strategy which connects your brands with your audience

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

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Geert Bodar

Director of Ecommerce

Bosch Power Tools

02:15PM - Day 2

As affiliate marketing evolves, 2026 will bring both new...

View Panel: What’s Next in Affiliate Marketing: Leveraging AI, Brand-Creator Partnerships, and Emerging Trends

10:30AM - Day 1

How AI is transforming customer data analysis for precise...

View Panel: Human-AI Collaboration: Building Smarter CRM Strategies for 2025

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Jorrit Eringa

Head of Media Partnerships - DACH, Netherlands & Nordics

Snap Inc.

09:30AM - Day 2

The power of interactive content - how Snapchat’s unique...

View Tapping into the Moment: How Snap Star’s Interactive Content Drives Engagement

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Zeynel Oruk

Director, Digital EMEA

New Balance

12:00PM - Day 2

New Balance has undergone a remarkable transformation over the...

View “Dad’s shoe” to Cultural Icon: New Balance’s Customer Evolution

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Alexandra Illiashova

Head of Integrated Brand Communications

Danone BENELUX

03:30PM - Day 1

To lead the way, we must obsess over consumers,...

View The future of media is complex, connected, and creative

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

12:00PM - Day 2

Change is the only constant, and we all aspire...

View Digital Leadership: Inspiring and Empowering Teams to Drive Transformation

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Vaishali Sachdev

Global Director of Marketing Technology

The HEINEKEN Company

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

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Giuseppe Raffaelli

EU- SEO Offsite Lead

adidas

04:55PM - Day 1

Join Karim & Giuseppe for an engaging two-part presentation...

View From Testing to Traffic: adidas’s SEO Journey

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Jack Docherty

Influence Director

Ogilvy Amsterdam

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

02:00PM - Day 2

A discussion surrounding the future of influencer marketing campaigns...

View Panel: Taking a Futuristic Standpoint on Influencer Marketing

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Garima Gupta

Head of CX, Commercial Excellence, & Digital Transformation

Tata Steel Netherlands

10:30AM - Day 1

Leveraging AI to unlock deep customer insights and personalise...

View Panel: AI in Action: Transforming Marketing Strategy Through Customer Intelligence

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

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Duncan Wagner

Global AI Marketing Lead

Diageo

10:45AM - Day 2

How senior marketing leaders are reimagining the modern marketing...

View Panel: Building the AI-Native Marketing Organisation

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Anastasia Tumchenok

Global Brand Marketing Manager

KARL LAGERFELD

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

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Murray Robertson

Senior Global Brand Equity & Communications Manager

Barilla Group

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

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Fleur van Dommelen

Global Head of Social Media Management

SAP

04:45PM - Day 1

Are you speaking to the world, or just broadcasting across...

View Think Global, Speak Local: The Art of a Truly Global Social Presence

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

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Kosala Hewamadduma

Global Marketing Operation Director & Head of Global Digital Marketing Operations

Flora Food Group

12:00PM - Day 2

Leading brand transformation by embedding AI into strategic brand...

View AI and Brand Identity: Flora Food Group’s Strategic Transformation from a Practitioner Perspective

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Sanae Boukhana

Global Head of Digital Marketing

DHL Express

03:00PM - Day 2

Exploring how brands can create meaningful content that reduces...

View Shaping Content Strategies for the Eco-Conscious Consumer

02:30PM - Day 1

Join this panel to explore strategies for managing omnichannel...

View Panel: Omnichannel Insights: From Data Handling to Goal Setting

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience

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Alexander Morris

Head of Commercial - Seedlip & Ketel One Vodka

Diageo

03:00PM - Day 2

Understand how to balance demand creation and capture across...

View Panel: Beyond the Funnel: Modern B2B Marketing for the Evolving Buyer

09:30AM - Day 2

Understand data science combine with traditional commercial expertise to...

View Old-School Commerce, New-school Tools

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Liam Branaghan

Performance Marketing Strategy Lead EMEA

Uber

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

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Millie Nightingale

Senior Manager, Digital Marketing International HEYDUDE

Crocs Inc.

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

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Enno van Kersen

Global Head of Sales Enablement

Ford Pro

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

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Chantal van Wijnbergen

Head of Brand & Marketing

ING, the Netherlands

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

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Guy Rutten

VP Brand & Digital Communications

dsm-firmenich

03:30PM - Day 1

Discover how dsm-firmenich (a merger of 2 iconic companies:...

View Building Brand Recognition and Driving Sales with a Unified Digital Experience

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Anindita Misra

Director of AI & AI Governance

Brenntag

12:10PM - Day 1

Maintaining high-quality data for effective customer insights and marketing...

View Ensuring Data Readiness: Navigating Quality and Integrity in the Age of AI

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Elliott Rayner

Director Marketing & Growth

OWOW Agency

12:00PM - Day 1

95% of marketers say storytelling is essential—yet almost none...

View DMWF Workshop – The Science of Storytelling

03:30PM - Day 1

In an age of infinite content and constant distraction,...

View The Future of Marketing: Brains, Stories, Agents

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

10:00AM - Day 2

People can recall 65% of marketing visuals but just...

View Shortcuts to Visual Storytelling

02:40PM - Day 2

How to begin your digital transformation journey Discussion on...

View Panel: Navigating the Digital Transformation Roadmap

02:00PM - Day 2

Reviewing the AI transformation in 2024 and what's next...

View Panel: Future-proofing your marketing team with AI

10:30AM - Day 1

How is AI revolutionizing marketing strategies? Reviewing opportunities for...

View Panel: Unlocking the Power of Data and AI

02:00PM - Day 2

Join Elliot Rayner, CMO of Arion, for an exciting...

View AI-powered storytelling

11:50AM - Day 2

Deep dive into challenges that marketers face today and...

View Panel: AI and the Impact in Marketing

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Antonia Wedler

Omnichannel Activation Director

L'Oréal

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

12:10PM - Day 1

Discover how to engage customers wherever they are, across...

View 360° Omnichannel Activation: Driving Sell-Out Success

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Jenny Kent

Global Head of Paid Media

J.P. Morgan Payments

02:30PM - Day 1

Why every platform needs its own content and engagement...

View Panel: Platform Power Moves: Mastering Social Algorithms in 2025

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Suzanne Klein

Head of Marketing Intelligence & Strategy

dentsu international

03:30PM - Day 1

How to effectively analyse and leverage data to drive...

View Maximising Data and Insight Metrics in Your Marketing Campaigns

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Tony Palmer 

Global Director of New Partnerships

ActiveCampaign

02:15PM - Day 2

How AI and automation are transforming the customer experience...

View Panel: AI, Automation, and the Future of Human-Centric CX

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Gabriel Pozzer Kühleis

Senior Manager Strategy (Disney+ EMEA)

The Walt Disney Company

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

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Dmitry Olerinskiy

Director of Digital Strategy - Decathlon United

Decathlon

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

02:15PM - Day 2

How AI and automation are transforming the customer experience...

View Panel: AI, Automation, and the Future of Human-Centric CX

View Full Info

Karim Hassib

Senior SEO Manager of Insights - Europe/Global

adidas

04:55PM - Day 1

Join Karim & Giuseppe for an engaging two-part presentation...

View From Testing to Traffic: adidas’s SEO Journey

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Martin Höfling

Global Marketing Manager - Chupa Chups

Perfetti Van Melle

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

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Irem Ergul

Social Media Manager

Polaroid

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

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Homi Sihombing

Head of Digital

ABB

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

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Who are we?

With a 15+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands

Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.

#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.

The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.

2,000+ Senior Professionals from Global Brands

#DMWF Conference Tracks

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visit the data, CRM & Insights track page of the event
visit the digital brand, communications strategy track page of the event
visit the content marketing & video track page of the event
visit the customer experience, email & automation track page of the event

An unmissable conference for the ambitious marketers

Join our conference; network, learn and explore the latest tools and tech with our community of digital leaders.

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