Common WordPress-related tutorials re: security, performance, some technical terms and such
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content is engaging content. Such that helps build the image of your brand, and help you gain trust and consumer loyalty. Achieving all of that through your content is far more Read More
Account-Based Marketing (ABM) focuses on personalized campaigns. The goal is to focus its attention on specific accounts or organizations. But how do you measure the results? Well, we’ve got three words for you. Relationships. Reputation. Revenue. These account-based marketing metrics are the foundation of every successful ABM program. However, there is a lot to take Read More
In most modern marketing campaigns, successfully nurturing leads is not just a strategy, it is a necessity. In fact, it’s well known that 96% of website visitors are not yet ready to buy. As it turns out, lead generation, on its own, is not enough. If you ask Forrester Research, companies that invest in lead Read More
Customer Acquisition Cost (CAC) is a crucial metric that shows how much a company spends to gain a new customer. It’s calculated by dividing total acquisition costs by the number of new customers acquired. This metric can vary significantly between organic (free) marketing efforts and paid advertising strategies. It also differs across industries, with B2B Read More
In digital marketing, pictures and charts quickly catch people’s eyes. So it’s no wonder that infographics on LinkedIn do just that as well. They make complex information easy to digest. They also boost interaction, and help messages better stick with the audience. Plus, gone are the days when “professional” meant “boring” – well-produced infographics are Read More
Having a strong Go To Market (GTM) strategy is vital for any new product or service to be successful. But how do you know if your strategy is really working? That’s where the customer feedback loop comes in. This article will explain how to create and use a customer feedback loop to improve your GTM Read More
Fixing WordPress errors is something that everyone, dealing with WordPress, has had to deal with. What’s the WordPress error that gave you a headache most recently? WordPress users often encounter errors that can disrupt their website’s functionality. Understanding how to identify and resolve these issues can save time and frustration. Learn the smart approach to Read More
Figuring out a successful go-to-market strategy (GTM plan) is becoming ever more trickier. Businesses now deal with longer sales cycles, juggling multiple communication channels, and trying to keep up with the increasing influence of AI in marketing. These challenges are tough, but they also open doors to new ways of doing things. To help you Read More
For businesses today – big and small – data is everything and it’s found everywhere. But having lots of data isn’t enough, and it’s often just confusing. What matters is what it means and how to use it. Data-driven insights are those useful pieces of information we get from looking at data carefully. They help Read More
If only there was a way for your business to know what your target customers like, in order to personalize your ads and offerings to meet their needs… Wait a minute! There is a way to do exactly that! You can create a B2B buyer persona, which in turn, can greatly benefit your business. Despite Read More
Companies are constantly seeking new ways to streamline their sales processes and boost their bottom line. One powerful tool is that of building and implementing lead-scoring models. This article will explain what lead process scoring is, how to build a model, and how to use it in your customer relationship management (CRM) system. Keep on Read More
When running an online store, there are a lot of factors to take into account to provide a smooth and frictionless UX and ensure conversions. You need to think of technical optimization (website speed, mobile-friendliness, and responsiveness), design (compelling layout and functionality), and content (using high-quality product images, SEO optimized text, and showcasing product reviews). Read More
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