March 30, 2026
Based on insights from a recent HbbTV webinar, this article explores how hybrid measurement combines panel data with large-scale device insights. Real-world deployments in Spain, Austria and the UK show improved accuracy, reduced zero ratings and new monetisation models, helping broadcasters compete in an increasingly data-driven and outcome-focused media landscape.
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March 23, 2026
The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube.
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March 20, 2026
The DVB World 2026 conference on 17-18 March in Amsterdam centred on the transition from traditional broadcasting to IP-based delivery, with DVB Chair Remo Vogel (rbb/ARD), emphasising the importance of a managed migration that preserves an open ecosystem for devices and services.
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March 17, 2026
To help developers and industry professionals understand the scope and potential of the standard, the HbbTV Association has created a nine-part article series exploring every aspect of the technology: from its technical principles to its market impact and regulatory context.
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March 13, 2026
Vincent Grivet, Chair of the HbbTV Association, outlined how open standards can help unify the fragmented connected TV ecosystem at the Connected TV World Summit 2026. With more than 100 million HbbTV-enabled homes in Europe, the technology enables scalable addressable advertising while giving broadcasters greater control over services, data and monetisation.
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March 10, 2026
As hybrid television becomes the norm, ensuring that innovation aligns with fairness, transparency, and media regulation is more important than ever. The HbbTV standard
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March 5, 2026
Engineers from 32 companies gathered in London for the 2026 DTG Plugfest to test interoperability across connected TV technologies including HbbTV, DVB-I, DASH and HDMI. Over several days of collaborative testing, participants worked together to ensure that industry standards translate into reliable, real-world television services before reaching viewers’ homes.
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March 3, 2026
From restart TV and IP-only platforms to audience measurement, advertising, and accessibility, broadcasters across Europe are using HbbTV in innovative ways. This article highlights real-world deployments that demonstrate the maturity and versatility of the standard.
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March 2, 2026
The HbbTV Association has published version 2.0.5 of its core specification, marking a major step in the evolution of the HbbTV standard. It formally integrates DRM support into the HbbTV specification amongst other enhancements.
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