Defiltered

Defiltered

Home
Contact
Decisive
About

Your C-suite isn’t waiting for direction. They’re already guessing.

The moment you step back is the moment assumptions start running the company.
READ THE LATEST
Experience-led, and no-nonsense leadership and growth advice for CEOs and Founders
History remembers the leaders who raised the bar
Before automation left them no choice.
 • Kevin McDonnell
The culture you tolerate is the culture you chose
Why the culture you tolerate is the culture you chose - and what it is costing you every week you do not act
 • Kevin McDonnell
Why 2026 Demands a Shift from "Chief Executive" to "Chief Discerner"
How should a CEO redefine their role when AI handles execution and operational strategy?
 • Kevin McDonnell
The Sovereign CEO’s Dilemma
How to scale at 10x velocity without surrendering your company’s DNA to the ‘Consensus Mirage’ of autonomous agents.
 • Kevin McDonnell
Stop Trying to Scale Your Culture
Culture is just the decisions people make when you are not in the room.
 • Kevin McDonnell
Your Strategy Isn't Failing. It's Just Not in Anyone's Calendar.
Why the gap between your offsite and your operating rhythm is the most expensive problem you're not measuring.
 • Kevin McDonnell
Most CEOs don’t have a strategy.
They have a massive, multi-tabbed “To-Do” list disguised as a strategy.
 • Kevin McDonnell
Nobody Quits a Great Boss. So Why Are Your Best People Leaving?
Your best people don’t leave loudly. They leave slowly - and usually, you gave them every reason to.
 • Kevin McDonnell
Why More Information Makes You Slower
More information past a certain point doesn't reduce uncertainty. It redistributes it. A look at why data-gathering has become the corporate world's…
 • Kevin McDonnell
The Strategic Imperative of Digital Non-Executive Directors
Shaping the Future of Corporate Governance
 • Kevin McDonnell
When Strategy and Execution Fall Out of Sync
The warning signs look operational, but the cause sits in incentives, assumptions, and decision rights.
 • Kevin McDonnell
The Founder Trap
When the behaviours that built your company start to break it
 • Kevin McDonnell
© 2026 Kevin McDonnell · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture