The most expensive problem in most growing companies isn’t visible on any report.

It’s not a bad hire, a failed product, or a wrong market bet. It’s the decisions that didn’t happen. The call that sat in a meeting for three weeks. The initiative that was nearly ready six months ago and still is. The team that is capable, motivated, and somehow not moving.

Decisive by Design is about that problem - and the system that fixes it. Not faster people. Not more process. A decision architecture: who owns what, how fast it moves, and a CEO who designs for speed rather than drives..

Kevin McDonnell has spent twenty-five years on both sides of this problem - building companies, making the mistakes, and coaching the leaders who are making them now. This is the book he needed then.

Decisive by Design shows you how to build the real thing.

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