dataxu

Open the dashboard, connect your CRM, analytics, and ecommerce data, and define the conversions that matter—sales, sign‑ups, visits, or calls. Drop the site and app pixels, import any offline outcomes, and map them to your KPIs. Next, select channels in one plan: streaming TV, linear spots, online video, display, audio, and mobile in‑app. Assign a starting budget per channel, set pacing and flight dates, and choose guardrails like brand suitability, blocklists, and site/app allowlists. With foundations in place, you’re ready to build audiences and inventory.

Create audiences by stitching first‑party records with dataxu’s modeled segments. Layer demographic, location, and page‑level context, or build look‑alikes from your best customers. For premium inventory, request invite‑only deals and set floor prices; for scale, tap open exchanges with bid limits. Cap exposures by user or device to prevent fatigue, align dayparts to business hours, and schedule creative rotations. Upload video, rich media, and display assets, or use dynamic templates to tailor messages by city, weather, or product availability. Preview how ads appear on TV, mobile, and desktop before you go live.

Launch with test cells so you can compare audiences, creatives, and bid strategies side by side. The optimization engine watches performance in real time, adjusting bids and shifting spend toward the placements driving your goals. Sync streaming and linear frequency to avoid overexposure, then retarget site visitors in mobile apps with complementary messages. Use sequential storytelling to move prospects from awareness to action: TV for reach, online video for interest, display for reminders, and mobile for conversion. Fraud defenses and supply quality checks run continuously; suspicious traffic is flagged and removed automatically.

Reporting is built for daily decisions and executive summaries. Build role‑based dashboards—one for creative lift, one for cost and pacing, one for reach and frequency—and schedule them to email stakeholders. Trace paths to conversion and compare assisted vs. last‑touch impact. If stores drive revenue, import POS data to tie ads to transactions and optimize toward actual sales, not just clicks. When results spike, annotate changes (new creative, bid update, PMP added) so your team remembers what worked. As you scale, clone winning setups to new markets, forecast reach and spend before committing, and keep a tight control on budgets with automated alerts. If you’re new to programmatic, follow the guided workflows; if you’re advanced, jump straight to bulk edits and API integrations.