If you want customers who stay longer, spend more, and tell everyone about you, start here. Each book gives you practical tools to build loyalty, spark word-of-mouth, and grow your business through remarkable experiences.
Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Doing so will turn your customers into your best marketers. And Becoming The Experience Maker will show you how.
Drawing from more than 50 real-world case studies across multiple industries, Dan Gingiss reveals how leading companies create experiences their customers can’t wait to talk about.
Most companies spend big chasing new customers — while the ones they already have quietly slip away.
That’s what Dan Gingiss calls the “leaky bucket.” And it’s the cost of competing only on price and product — a race to the bottom that no one wins.
The real differentiator? Customer experience.
And creating experiences customers want to share doesn’t have to be complicated or expensive.
When you focus on making your existing customers happy, they stick around, and start bringing you new ones.
Through his proven WISER methodology — Witty, Immersive, Shareable, Extraordinary, and Responsive — Becoming The Experience Maker shows how any organization can transform ordinary customer interactions into powerful word-of-mouth marketing.
Want to surprise your attendees with a copy of Dan’s book? Order in bulk through BulkBooks.com for discounts and free shipping, and give your audience a takeaway that lasts long after the event.
“Is your brand’s customer experience remarkable? If not (or even if it is), this is your go-to book to up your game! Dan provides a thought-provoking model for you to employ to design and deliver a remarkable experience for your customers. This book is not based on theory; you will find practical and actionable examples that not only bring the concepts to life but also allow you to translate the proprietary model to your business.”
Founder/CEO of CX Journey Inc. and author of “Customer Understanding: Three Ways to Put the ‘Customer’ in Customer Experience (and at the Heart of Your Business)”
“Despite the fact that I’m a sales and marketing guy, I feel it’s time we all start talking a lot more about customer experience. That’s why this book by Dan Gingiss is so very important. And what’s great about this work is that he has systemized CX, something very few have done well up to this point. So if you’re looking for a clear, proven system that will elevate your customer experience, retention, and ultimately sales, this book is a MUST read.”
Partner at Marcus Sheridan International/IMPACT
When it comes to customer experience, you have to ‘be amazing or go home.’ And that’s exactly what Dan Gingiss has accomplished with his new book, Becoming the Experience Maker. This will become your go-to resource for creating amazing experiences for your customers, and then watching as they tell everyone about it. Dan’s professional background, remarkable storytelling, and practical advice makes this your must-read CX book!
New York Times bestselling author of “The Amazement Revolution”
What makes customers stick around — and bring their friends with them — isn’t discounts or flashy ads. It’s the experiences they remember and can’t stop talking about.
In this Forbes Top Business Book of 2021, Dan Gingiss takes you inside the companies that are winning on customer experience and shows you exactly how they do it. Through real-world stories and his WISER methodology (Witty, Immersive, Shareable, Extraordinary, Responsive), you’ll learn how to design moments that delight your customers, build loyalty, and generate the kind of word-of-mouth marketing money can’t buy.
Note: This first edition is no longer in print. Please check out Dan’s new, expanded 2nd edition, Becoming The Experience Maker, available now.
Social media has forever shifted power from brands to consumers — making customer experience more public, more immediate, and more important than ever. In this book, author and CX expert Dan Gingiss reveals how leading companies deliver standout social experiences and how you can, too.
Drawing on insights from Fortune 300 roles and conversations with dozens of business leaders, Dan outlines his 8 Steps to Winning at Social Customer Care — from building your philosophy and choosing the right tools to training teams and integrating social into your business.
The result: practical strategies to turn social media into your most powerful channel for customer loyalty and engagement.
“This is a quick and dirty guide to meeting your customers where they live.”
Book Review
“Couldn’t be more timely and relevant.”
President, The DiJulius Group
“Dan shares how social can make companies more human and engaged to deliver better experiences, build relationships, and earn loyalty.”
Author of ” X: The Experience Meets Design”
“This is the kind of book that you don’t read once; you read it forever.”
Author of “Hug Your Haters”
“Finally – a book on social customer care that is both applicable and uniquely insightful!”
Author of “Maximize Your Social”
Event planners love working with Dan because he’s easy to partner with and guaranteed to wow your audience. Audiences love him because his strategies are simple, actionable, and fun. Book Dan and give your attendees a keynote they’ll talk about long after the event.