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Client

AccountGroove

Project

Optimization of Revenue Streams for a SaaS Platform

Case study cover featuring the AccountGroove logo, detailing Crombie's success in B2B platform development and accounting software

What were the results of our collaboration?

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More conversions

The system enables sending personalized proposals with a modern visual experience, replacing traditional attached PDFs.

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85% faster payments

Payment data is collected before signing, automating collection and accelerating invoicing.

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Process automation

Tasks such as sending proposals, payment reminders, and issuing invoices were digitized, saving operational time.

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Processes 10x faster

AccountGroove’s personalized templates allow proposals to be generated in minutes, ensuring consistency and building trust in pricing.

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Global expansion

Multiple features were developed, simplifying the client’s international growth.

AccountGroove’s challenge

AccountGroove started as a CRM focused on accountants and professional service providers. Its all-in-one platform automates proposals, invoicing, payments, and customer management, adapting to various business models

From the beginning, Crombie supported the creation of the platform with the goal of simplifying client and revenue management. The challenge included integrating tools such as Stripe and QuickiBooks, improving proposal conversion, and reducing the operational load through an agile, automated experience.

The solution: business understanding and technology with purpose

Crombie has been a part of the AccountGroove project since day one. We developed an MVP and gradually added new features and improvements that fueled their continued growth.

a man using AccountGroove on his computer
a woman usinng AccountGroove
Interface of the AccountGroove SaaS platform showing proposal, billing, and payment automation features designed to streamline revenue management for professional service businesses.
Interface of the AccountGroove SaaS platform showing proposal, billing, and payment automation features designed by Crombie

Features and project milestones

Proposal automation and invoicing

A system was developed to send personalized proposals, manage payments, and issue invoices.
 
 

Smart reminders and personalize payment streams

Automated alerts were set up for payments and due dates.
 
 
 

UX/UI improvements

The user experience was improved with a more intuitive design, making navigation and daily use of the platform easier.
 
 

QuickBooks integration

Integration with QuickBooks was initiated to simplify accounting, enhance traceability, and centralize financial information.
 

Smart management of payments

Unique, monthly, or scheduled payment schemes were enabled, tailored to the diverse services offered by AccountGroove users.
 

The tech stack behind the transformation

Next.js React framework used by Crombie for scalable web application development and high-performance digital platforms
AWS Partner badge highlighting Crombie’s official partnership with Amazon Web Services and its expertise in secure, scalable cloud-based software development.
React logo representing Crombie’s expertise in building fast, dynamic, and component-based user interfaces for modern web and mobile applications.
NestJS framework logo, modern Node.js backend technology for scalable software development and enterprise applications.
Postersql logo
Prisma Medios de Pago logo, leading fintech and digital payments technology provider in Latin America.