How To Pick the Right Domain Name
When it comes to starting a company in the digital age, one of the most important aspects of your marketing begins with the company website. And it all starts with the domain name. In case you didn’t already know what
How to Choose an SEO Company
Online marketing depends on a combination of things. You need to have a pay per click (PPC) campaign, a user-friendly and attractive website, active social media, effective outreach to connect with others in your field, and a strong SEO strategy.
20 Strategies to Decrease Bounce Rate
When it comes to keeping new visitors on your blog, one of the primary metrics Google Analytics makes us aware of is bounce rate. This refers to the percentage of visitors who leave your website from the page they landed on. Ideally,
Why Your Website Search Engine is So Important
If you haven’t heard of information architecture, then it’s about time you did your research. When you make design decisions for your website, you’re engaging in information architecture. It’s an all-encompassing field of study that helps us understand how a
4 Ethical Ways to Increase SEO on Your Website
Let’s get something straight here: spammy SEO techniques do in fact work. But they only work until Google catches on, which could take a few months. In the meantime, you’ll rocket up the pages of Google (and those other search
6 Ways to Make Sure Your Web Content is On Point
To be honest, writing your website content is probably going to be different from anything else you’ll ever write. The content must be engaging, brief, informative, and it must all communicate what you offer and why it’s beneficial to the
5 SEO Myths You Can Spin to Your Advantage
SEO can be a confusing effort. With all this hearsay and updates to Google’s Algorithm, it’s hard to know the right thing to do to increase rankings. In the digital marketing community, some of this hearsay becomes trends the market
Why Penguin 3.0 May Be Google’s Best Update Yet
Just a few weeks ago, Google proclaimed that the highly anticipated Penguin 3.0 update launched on Friday would be a delight for webmasters, making their lives “easier a bit.” Since 2012, Google’s Penguin algorithm has improved search results by targeting
The Ugly Truth about SEO
Search Engine Optimization professionals spend their days trying to take advantage of algorithms that are meant to rank websites correctly the first time around. Sometimes I wonder whether we’re helping or hurting the situation. When I sink into these moments
6 Key Website Metrics Every Startup Should Know
One of the coolest things about having a website is watching its analytics. Free tools like Google Webmaster Tools and Google Analytics make it easy to see how your website is growing, from where your visitors are coming and how