Everyday Creativity: Is the Growth Hack Dead?
We try not to bring up Mad Men too often in this blog, but this show has been fueling America’s fantasies about the advertising and marketing industry for the past decade. Some of these predetermined notions are good: episodes when
How to Lose A Customer in 23 Days
Warning: Do not attempt to do what we are about to describe here. We mean it. Don’t do this at home… The point of this post is simple: describing common mistakes in digital marketing. It’s a topic that often goes unnoticed, mainly
Your 12 Step Plan to Long-Lasting User Engagement
A website isn’t just the numbers behind it, and a blog can’t be defined by its clicks alone. If you want visitors to stick around and come back for more, you’ll have to offer them a cool place to hang
Clear Content Strategies for Retail Marketing
For some time now, Content Marketing has been the verb and the noun. It’s everywhere and everything. With the rise of digital advertising came the unexpected expectation of personal, unique and relevant content. If you want to catch the people’s
Is the Infographic Your Best Content Marketing Tool?
Here’s what Neil Patel has to say about infographics and how huge they’ve been for KISSmetrics (a customer intelligence tool and one of Neil’s businesses): Within 2 years, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique
How a Digital Marketer Can Approach Ello…
Some people may call it a conspiracy if you haven’t heard of Ello yet. And maybe they’d be right. Ello is one of the biggest digital counter-cultures in social media format today. It’s the anti-thesis to Facebook, and it’s growing
The Pros and Cons of Video Marketing
Every network event you go to has that one hot word buzzing around. It’s on the tip of everyone’s tongue, at the forefront of each conversation. It could be a new app, a trendy wearable or some form of strategy;
Embracing the “Share” in Social Media Marketing
When Mark Zuckerberg finished coding the Facebook prototype, he asked his best friend for all the email addresses of the fraternity house he was pledging to. At the time, such a request may have seemed strange. Yet that gathering of
The Best Free Tools to Elevate Your Content Creation
They say that content is king but it’s not true. Don’t get me wrong; regular, high-quality text articles do generate traffic, especially over time. But if you want your blog to be a heavy-hitter right from the get-go, then you
How Story Enhances Your Content Marketing
So TV has been around for how long, 90 years about? In that time, it has changed the way we see the world. It paved the way for movies and shows. The BBC was the first to air a television