Social Media Over the Years: How the Top Networks Have Evolved
Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business.
Why Social Media Followers Matter
There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is
Create A Facebook Ad Campaign That Truly Rocks
Whether or not you’d like to admit it, Facebook has probably made some sort of imprint on your life since its launch 11 years ago. First, let that number sink in: eleven years. We bet it’s not hard to recall where
Embracing the “Share” in Social Media Marketing
When Mark Zuckerberg finished coding the Facebook prototype, he asked his best friend for all the email addresses of the fraternity house he was pledging to. At the time, such a request may have seemed strange. Yet that gathering of
How to Create a Successful Facebook Page
There’s no denying that having a presence on social media benefits your business. It can seem redundant to post the same content to all the social media platforms like Twitter, Facebook and Google+, but you should keep at it in
Common Social Media Mistakes That Can Hurt You
Social media is a self-sufficient marketing medium that has taken over a really big chunk of everyone’s time. Its potential to disseminate your information is palpable, so you can’t miss out. Unfortunately, we often fall victim to avoidable but common
How to Handle Multiple Social Media Accounts
In today’s digital world, the idea of “social” is constantly morphing into something new. Companies have to maintain their presence across a wide range of social media networks, including hotshots like Facebook, Twitter and Google+, but there are also a
How to Become a Connoisseur of Social Media Management
A good community manager is like a savvy dinner party host. He alone didn’t furbish all the goodies, but his actions will make or break how well his guests interact with one another. The happier they are, the more participatory
What Your Business Should Know About Facebook Pages’ Reach
In December, many business owners started to notice that content on their business’ Facebook page was reaching less people, despite either no change or an increase in the amount of ‘likes’ their page was garnering. It didn’t make much sense,