Choozle

Start your next campaign by mapping actions, not channels. In Choozle, begin with a goal—awareness, traffic, leads, or sales—then build the plan around audiences and placements. Import first-party segments from your CRM or pixel events, layer in demographic and location filters, and add contextual themes to reach people in the right moments. Choose inventory for web, in-app, and video, then attach preferred deals from private marketplaces for premium access when needed. Set pacing, flight dates, and guardrails like frequency caps at the user, domain, or site level so reach doesn’t turn into fatigue.

Move to creative assembly without leaving the workspace. Upload image, HTML5, native, and video files, or use quick-build templates for fast iterations. Assign different variations to specific line items, preview how each unit renders across formats, and set simple rules to rotate, sequence, or pin top performers. Turn on brand safety protections and anti-fraud controls with your preferred thresholds; pair them with allow/block lists to keep delivery aligned with your standards. If mobile is part of your plan, attach in-app placements and verify tracking so performance reads cleanly. Launch with a testing framework: at least two headlines, two visuals, and one control.

Optimization is continuous and assisted. Choozle’s AI recommends bid ranges, budget distribution, and audience refinements based on live auction data. Use real-time bidding feedback to push spend toward inventory that drives your KPI, while capping exposure for expensive, low-yield segments. Activate retargeting to re-engage site visitors and cart abandoners, then complement it with contextual and geo layers to discover net-new users. Adjust schedules around time zones, tighten or expand locations, and tune frequency at multiple levels to balance reach and efficiency. When performance shifts, reallocate with a few clicks across display, video, and mobile to protect your daily and total budgets.

Reporting turns insights into next steps. Build dashboards by objective—awareness, consideration, conversion—and save views that your team can reuse. Compare creatives, exchanges, devices, cities, and site lists to spot what wins; annotate changes (new creative, new audience, budget shift) so you can link outcomes to actions. Export CSVs or schedule emailed reports for stakeholders, then roll findings directly into the next sprint: pause weak placements, increase bids on top converters, or open a PMP that outperformed open auction. Example workflows: an ecommerce brand runs prospecting with contextual + geo filters, retargets product viewers, and caps at three impressions/day; a B2B team limits delivery to target industries via contextual themes and city-level targeting, using video for education and display for follow-up; an app marketer pairs in-app inventory with strict fraud filters and daily pacing to stabilize CPI. Plan, test, learn, and iterate—all in one workflow designed for hands-on control.