Studio Realty

Realty Studio created an “electronic open house” technology, sit by the home buyers in a comfortable environment, were able to visit a house, look at his room, his appearance and environment by. Digital images Realty Studio tries to sell or license its broker system, but found that none were interested. Ultimately, his owners had to establish their own real estate agency to create demand for the technology. The case closes with the question whether houses can be sold w … Read more »

Realty Studio created an “electronic open house” technology, sit by the home buyers in a comfortable environment, were able to visit a house, look at his room, his appearance and environment by. Digital images Realty Studio tries to sell or license its broker system, but found that none were interested. Ultimately, his owners had to establish their own real estate agency to create demand for the technology. The case closes with the question whether houses can be sold with this technology over the Internet.
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from
Clayton M. Christensen,
Bret Baird
Source: Harvard Business School
17 pages.
Release Date: 5th December 1996. Prod #: 697 036 PDF-ENG
Studio Realty HBR case solution