Firefly Network (A)

Firefly Network develops software that Internet-based companies to gather information about their online customers and personalized information to allow them in return. Firefly was founded in March 1995 by a group of researchers at the MIT Media Lab is working on applications of intelligent software agents established. This case describes the role of personalization software for the construction and improvement of online communities of e-business, with a particular focus on online booksellers. He compares t … Read more »

Firefly Network develops software that Internet-based companies to gather information about their online customers and personalized information to allow them in return. Firefly was founded in March 1995 by a group of researchers at the MIT Media Lab is working on applications of intelligent software agents established. This case describes the role of personalization software for the construction and improvement of online communities of e-business, with a particular focus on online booksellers. He compares the different technologies available, including “rules-based systems,” and analyze the related issues of trust and privacy. Finally, he asks Revenue Models for Web-based businesses, as well as the strategy of a young Internet software companies try to create an industry standard.
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from
Erik Brynjolfsson,
Jean-Claude Charlet
Source: Stanford Graduate School of Business
16 pages.
Release date: 01 March 1998. Prod #: OIT22A-PDF-ENG
Firefly Network (A) HBR case solution