Amazon.com (A)

Jeff Bezos, founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Internet. With sales growing at a pace of 30% per month, Bezos writes the success of Amazon.com its value proposition – selectivity, availability, price and service. Competition from the mainstream bookstores Borders, and Barnes & Noble Inc. – Still Bezos is faced with new challenges in the spring of 1997.

Jeff Bezos, founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Internet. With sales growing at a pace of 30% per month, Bezos writes the success of Amazon.com its value proposition – selectivity, availability, price and service. Nevertheless Bezos is faced with new challenges in early 1997 -. Competition from the mainstream bookstores Borders, and Barnes & Noble Inc.
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from
Jeffrey F. Rayport,
Dickson L. Louie
Source: Harvard Business School
38 pages.
Release Date: 18, March 1997. Prod #: 897128-PDF-ENG
Amazon.com (A) HBR case solution