Amazon.com (B)

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Explains Amazon.com ‘s latest and greatest challenge: the threat of entry into the Barnes & Noble online bookstore industry with its new location – barnesandnoble.com.

Explains Amazon.com ‘s latest and greatest challenge. The threat of entry into the Barnes & Noble online bookstore industry with its new location – barnesandnoble.com
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from
Jeffrey F. Rayport,
Dickson L. Louie
Source: Harvard Business School
15 pages.
Release Date: 08 April 1998. Prod #: 898084-PDF-ENG
Amazon.com (B) HBR case solution

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