Amazon.com (C)

At the end of 1998, reflects Amazon.com founder and CEO Jeff Bezos the next steps for his company. Having secured the lead position as the leading online bookseller in the U.S., Amazon.com has now moved to the product categories of CDs and videos by the end of the year. Having expanded into the United Kingdom and Germany with 6.2 million members, which aims to expand new product categories Amazon.com in 1999? Consumer electronics? Travel? Toy? Software? The possibilities ar … Read more »

At the end of 1998, reflects Amazon.com founder and CEO Jeff Bezos the next steps for his company. Having secured the lead position as the leading online bookseller in the U.S., Amazon.com has now moved to the product categories of CDs and videos by the end of the year. Having expanded into the United Kingdom and Germany with 6.2 million members, which aims to expand new product categories Amazon.com in 1999? Consumer electronics? Travel? Toy? Software? The possibilities are endless, but Bezos knows the company needs to make a few categories and a good performance in which focus picked up at the range.
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from
Jeffrey F. Rayport,
Dickson L. Louie
Source: HBS
15 pages.
Release date: 01 February, 2001. Prod #: 901021-PDF-ENG
Amazon.com (C) HBR case solution