Updated March 6, 2026.
Most WooCommerce stores lose about 70% of their shoppers before checkout. People browse your products, add items to the cart, and then leave. Remarketing plugins help you follow up with those visitors. They show targeted ads, send recovery emails, and track user behavior so you can bring shoppers back and close the sale.
The right remarketing plugin can recover a big chunk of that lost revenue. Some tools focus on Google Ads retargeting. Others handle Meta (Facebook) pixel tracking, email automation, or cart abandonment recovery. In this guide, we cover the 10 best WooCommerce remarketing plugins for 2026. We tested each one and break down the features, pricing, and best use cases so you can pick the right fit for your store.
Quick Comparison: Best WooCommerce Remarketing Plugins
| Plugin | Best For | Price | Rating |
|---|---|---|---|
| Google Ads & Marketing | Google Ads retargeting | Free | 4.5/5 |
| YITH Recently Viewed Products | On-site product remarketing | $79.99/yr | 4.6/5 |
| Facebook for WooCommerce | Meta Pixel & social retargeting | Free | 4.2/5 |
| Klaviyo | Advanced email remarketing | Free – $150+/mo | 4.7/5 |
| Mailchimp for WooCommerce | Budget email remarketing | Free – $45+/mo | 4.3/5 |
| Retainful | Cart abandonment recovery | Free – $49/mo | 4.5/5 |
| CartFlows | Sales funnels & upsells | $79/yr | 4.6/5 |
| Omnisend | SMS + email remarketing | Free – $59/mo | 4.5/5 |
| Metorik | Analytics-driven remarketing | $20 – $100/mo | 4.8/5 |
| Drip | eCommerce marketing automation | $39 – $99/mo | 4.4/5 |
1. Google Ads & Marketing for WooCommerce
Rating: ★★★★☆ (4.5/5)
This is the official Google integration for WooCommerce. It connects your store directly with Google Ads, Google Merchant Center, and Performance Max campaigns. You can create remarketing audiences based on store visitors, cart abandoners, and past buyers right from your WordPress dashboard.
The plugin automatically syncs your product catalog with Google Merchant Center. This means your products show up in Google Shopping, search ads, and display network retargeting. You set up conversion tracking once, and it handles the rest. For stores that rely on Google Ads for traffic, this plugin is the starting point.
Setup is straightforward. Connect your Google account, link your Merchant Center, and configure your remarketing audiences. The plugin supports dynamic remarketing out of the box. Shoppers who viewed a specific product will see ads for that exact item as they browse other websites.
Key Features
- Automatic product feed sync with Google Merchant Center
- Dynamic remarketing for personalized product ads
- Performance Max campaign support
- Built-in conversion tracking
- Free ad credit for new Google Ads accounts
Pricing: The plugin is free. You only pay for your Google Ads spend.
2. YITH WooCommerce Recently Viewed Products
Rating: ★★★★☆ (4.6/5)
YITH takes a different approach to remarketing. Instead of chasing visitors across the web with ads, it keeps them engaged while they are still on your site. The plugin tracks which products each visitor looks at and displays a “Recently Viewed” section. This gentle reminder encourages shoppers to go back and buy items they showed interest in.
You can show recently viewed products in a sidebar widget, a slider, or a dedicated page section. The premium version adds email remarketing. If a logged-in customer viewed products but did not buy, the plugin sends a follow-up email with those exact products. This on-site plus email combo works well for stores with large catalogs where customers tend to browse many items before deciding.
The plugin also supports shortcodes, so you can place recently viewed products anywhere on your site. It works with most WooCommerce themes and page builders.
Key Features
- Tracks and displays recently viewed products per visitor
- Customizable slider, grid, or sidebar widget display
- Email remarketing for logged-in users (premium)
- Shortcode support for flexible placement
- Works with YITH WooCommerce Wishlist for combined tracking
Pricing: $79.99 per year for the premium version. A limited free version is available on WordPress.org.
3. Facebook for WooCommerce (Meta Pixel)
Rating: ★★★★☆ (4.2/5)
Facebook for WooCommerce is the official Meta integration. It installs the Meta Pixel on your store and syncs your product catalog with Facebook and Instagram shops. The pixel tracks page views, add-to-cart events, and purchases. You can then create custom audiences based on these actions and run retargeting ads on Facebook and Instagram.
The Conversions API support is a big deal in 2026. With browser privacy changes killing third-party cookies, the Conversions API sends event data directly from your server to Meta. This gives you much more accurate tracking and better ad performance. If social media ads are part of your marketing mix, this plugin is essential.
You can create dynamic product ads that show visitors the exact items they looked at. The plugin also supports lookalike audiences, helping you find new customers who behave like your best existing ones.
Key Features
- Meta Pixel integration with automatic event tracking
- Conversions API for server-side tracking
- Product catalog sync with Facebook and Instagram shops
- Dynamic product ads for retargeting
- Custom and lookalike audience creation
Pricing: Free. You pay for your Facebook/Instagram ad spend separately.
4. Klaviyo for WooCommerce
Rating: ★★★★★ (4.7/5)
Klaviyo is the go-to email remarketing platform for serious eCommerce stores. The WooCommerce integration pulls in your store data, including orders, browsing behavior, and customer profiles. You can build email flows that trigger automatically when someone abandons a cart, browses a product without buying, or has not purchased in a while.
What sets Klaviyo apart is its segmentation power. You can segment customers by purchase history, average order value, product categories they prefer, and dozens of other criteria. This means your remarketing emails are highly targeted. A customer who bought running shoes gets different follow-up emails than someone who bought hiking boots.
Klaviyo also offers SMS remarketing, predictive analytics, and A/B testing. The reporting dashboard shows you exactly how much revenue each email flow generates. For mid-size to large WooCommerce stores, Klaviyo is tough to beat on features and accuracy.
Key Features
- Abandoned cart, browse abandonment, and win-back flows
- Advanced customer segmentation based on store data
- SMS remarketing alongside email
- Predictive analytics for customer lifetime value
- Revenue attribution reporting per flow and campaign
Pricing: Free for up to 250 contacts. Paid plans start around $20 per month and scale based on list size. Stores with 10,000+ contacts can expect to pay $150 or more per month.
5. Mailchimp for WooCommerce
Rating: ★★★★☆ (4.3/5)
Mailchimp is one of the most widely used email marketing platforms. The WooCommerce integration syncs your customer data, purchase history, and product catalog. You can set up automated remarketing emails like abandoned cart reminders, product recommendations, and re-engagement campaigns.
The big advantage of Mailchimp is its ease of use. If you are new to email remarketing, the drag-and-drop email builder and pre-built automation templates make it simple to get started. The free plan is generous enough for small stores. You also get basic audience segmentation, landing pages, and social media ad tools.
Mailchimp is not as powerful as Klaviyo for deep eCommerce segmentation. But for small to mid-size stores that want a simple remarketing setup without a steep learning curve, it is a solid pick.
Key Features
- Abandoned cart email automation
- Product recommendation emails based on purchase history
- Audience segmentation and tagging
- Pre-built automation workflows
- Google and Facebook retargeting ad integration
Pricing: Free for up to 500 contacts. Standard plan starts at $13.99 per month. Premium starts at $45 per month.
6. Retainful – Abandoned Cart Recovery
Rating: ★★★★☆ (4.5/5)
Retainful is built specifically for cart abandonment recovery. While other plugins on this list handle remarketing as part of a broader toolkit, Retainful focuses entirely on winning back lost sales. It captures email addresses early in the checkout process and sends automated recovery emails when a customer abandons the cart.
The plugin includes a visual email builder so you can design recovery emails without touching code. You can set up multi-step email sequences. For example, send the first reminder after 30 minutes, a second with a discount code after 24 hours, and a final urgency email after 72 hours. The exit-intent popup feature also captures emails from visitors who are about to leave your site.
Retainful also supports next-order coupons. After a customer completes a purchase, the plugin sends a follow-up email with a coupon for their next order. This is a simple but effective form of remarketing that encourages repeat purchases.
Key Features
- Automated abandoned cart recovery email sequences
- Exit-intent popups for email capture
- Next-order coupon campaigns for repeat purchases
- Visual drag-and-drop email builder
- Cart recovery analytics and revenue tracking
Pricing: Free plan available with basic features. Starter plan at $19 per month. Growth plan at $49 per month with advanced automation and unlimited emails.
7. CartFlows – Sales Funnel Builder
Rating: ★★★★☆ (4.6/5)
CartFlows takes a funnel-based approach to remarketing. Instead of just recovering lost carts, it rebuilds your entire checkout experience to maximize conversions. You create custom checkout pages, one-click upsells, order bumps, and thank-you pages. Each step in the funnel is optimized to keep shoppers moving forward.
The remarketing angle comes from its integration with Google Ads and Facebook Pixel. CartFlows tracks exactly where customers drop off in your funnel. You can then create retargeting campaigns aimed at people who reached step 2 but did not finish step 3. This level of funnel-specific remarketing is hard to get with generic plugins.
CartFlows works with popular page builders like Elementor, Beaver Builder, and the WordPress block editor. The A/B testing feature lets you test different checkout layouts to see which version converts better. If you want to combine conversion rate optimization with remarketing, CartFlows is a strong choice.
Key Features
- Custom checkout pages with conversion-focused design
- One-click upsells and order bumps
- Funnel-level tracking for Google Ads and Meta Pixel
- A/B split testing for checkout variations
- Works with Elementor, Beaver Builder, and Gutenberg
Pricing: Free version available. Pro starts at $79 per year for a single site.
8. Omnisend for WooCommerce
Rating: ★★★★☆ (4.5/5)
Omnisend combines email and SMS remarketing in one platform. The WooCommerce integration is tight. It syncs your customer data and purchase history automatically. You can set up omnichannel remarketing workflows that send an email first, then follow up with an SMS if the email goes unopened.
The pre-built automation workflows save a lot of time. Omnisend includes templates for abandoned cart recovery, browse abandonment, welcome series, post-purchase follow-ups, and win-back campaigns. Each workflow is customizable, so you can adjust timing, messaging, and conditions to fit your store.
Omnisend also includes web push notifications and signup forms with gamification options like spin-to-win wheels. For stores that want to reach customers across multiple channels without juggling separate tools, Omnisend is an efficient all-in-one option.
Key Features
- Combined email + SMS remarketing workflows
- Pre-built automation templates for common scenarios
- Web push notifications
- Signup forms with gamification (spin-to-win)
- Revenue attribution per channel and workflow
Pricing: Free for up to 250 contacts and 500 emails per month. Standard plan starts at $16 per month. Pro plan starts at $59 per month with advanced SMS and priority support.
9. Metorik – WooCommerce Analytics
Rating: ★★★★★ (4.8/5)
Metorik is primarily a WooCommerce analytics tool, but its Engage add-on turns it into a remarketing powerhouse. The idea is simple. Use deep analytics to identify exactly which customers need a follow-up, then send targeted emails based on real data.
You can create customer segments using any combination of filters. Find customers who spent more than $200 in the last 6 months but have not ordered in 60 days. Or find customers who bought from a specific category and never came back. Once you have your segment, you can send automated emails with Metorik Engage or export the list to your ad platform for retargeting.
The dashboard gives you real-time insights into revenue, customer lifetime value, product performance, and abandoned carts. Metorik also offers automatic abandoned cart recovery emails. For data-driven store owners who want their remarketing decisions backed by solid analytics, Metorik is the best tool in this list.
Key Features
- Deep WooCommerce analytics with real-time dashboard
- Advanced customer segmentation with unlimited filters
- Metorik Engage for automated email remarketing
- Abandoned cart tracking and recovery emails
- Customer lifetime value and cohort analysis
Pricing: Starts at $20 per month for stores with up to 100 orders per month. Scales to $100+ per month for high-volume stores. Metorik Engage add-on costs an additional $10 to $50 per month.
10. Drip – Marketing Automation
Rating: ★★★★☆ (4.4/5)
Drip is a marketing automation platform designed for eCommerce. The WooCommerce integration tracks customer behavior in detail. Every page view, product click, cart addition, and purchase is logged and available for building automation workflows.
You can build complex remarketing sequences using Drip’s visual workflow builder. For example, you might create a flow that sends an abandoned cart email, waits two days, checks if the customer opened the email, and then sends either a follow-up email or an SMS based on their response. This level of branching logic lets you personalize the remarketing experience at scale.
Drip also supports dynamic content blocks in emails. Show different product recommendations, offers, or messaging based on each customer’s browsing and purchase history. The platform integrates with Facebook Custom Audiences, so you can sync your email segments with social retargeting campaigns.
Key Features
- Visual workflow builder with branching logic
- Detailed behavior tracking for every customer
- Dynamic email content based on purchase history
- Facebook Custom Audiences sync
- Revenue attribution and A/B testing
Pricing: Starts at $39 per month for up to 2,500 contacts. Pricing scales with list size. Stores with 10,000+ contacts pay around $99 per month.
How to Choose the Right Remarketing Plugin
Picking the right remarketing plugin depends on your store size, budget, and marketing channels. Here are a few guidelines to help you decide.
If you run Google Ads: Start with Google Ads and Marketing for WooCommerce. It is free and gives you the foundation for all Google remarketing campaigns.
If you advertise on Facebook or Instagram: Facebook for WooCommerce is essential for Meta Pixel tracking and dynamic product retargeting.
If email remarketing is your focus: Klaviyo is the most powerful option for mid-size and large stores. Mailchimp is better for smaller stores that want something simpler. Omnisend is ideal if you want to combine email with SMS.
If cart abandonment is your main problem: Retainful specializes in this. Its multi-step recovery sequences and exit-intent popups are built for one purpose: getting abandoned carts back.
If you want data-driven remarketing: Metorik gives you the deepest analytics. Build segments based on real store data, then remarket to those segments with precision.
If you want better checkout conversions: CartFlows helps you reduce abandonment at the checkout stage with optimized funnels and upsells.
Most stores benefit from combining two or three plugins. A common setup is Google Ads and Marketing (for paid search retargeting) plus Klaviyo or Omnisend (for email/SMS remarketing) plus YITH Recently Viewed Products (for on-site engagement).
Frequently Asked Questions
What is WooCommerce remarketing?
WooCommerce remarketing is the practice of re-engaging visitors who have already interacted with your store. This can include showing targeted ads to people who viewed products, sending emails to customers who abandoned their carts, or displaying recently viewed items on your site. The goal is to bring back shoppers who left without buying and turn them into customers.
Do I need a remarketing plugin if I already use Google Ads?
Yes. Google Ads handles the ad side of remarketing, but you still need a plugin to send the right data from your WooCommerce store to Google. The Google Ads and Marketing plugin syncs your product catalog, tracks conversions, and builds remarketing audiences automatically. Without it, you would need to set up tracking manually.
Can I use multiple remarketing plugins at the same time?
Yes. In fact, using multiple plugins is common. You might use Google Ads and Marketing for search retargeting, Facebook for WooCommerce for social retargeting, and Klaviyo for email remarketing. Just make sure you do not install two plugins that do the same thing (like two different abandoned cart email tools), as they can conflict with each other.
Are free remarketing plugins good enough?
Free plugins like Google Ads and Marketing and Facebook for WooCommerce are excellent for ad-based retargeting. For email remarketing, free plans from Mailchimp and Omnisend work well for small stores. As your store grows and you need advanced segmentation, SMS, or high-volume emails, you will want to upgrade to a paid plan.
How do remarketing plugins handle privacy and GDPR?
Most remarketing plugins support cookie consent integration. You should pair them with a GDPR/cookie consent plugin so tracking only activates after visitors give consent. Plugins like Klaviyo and Omnisend include built-in consent management for email marketing. For ad pixels (Google, Meta), use a consent management platform to control when those scripts load.
Related Reading
- Best WooCommerce Plugins for Your Online Store
- Best WooCommerce Email Marketing Plugins
- Best WooCommerce Analytics Plugins
- Best WooCommerce SEO Plugins
- Best WooCommerce Conversion Rate Optimization Plugins
Final Thoughts
Remarketing is one of the highest-ROI strategies for any WooCommerce store. You already did the hard work of getting visitors to your site. These plugins help you bring back the ones who left without buying.
For most stores, the best starting point is a combination approach. Use Google Ads and Marketing or Facebook for WooCommerce to handle paid retargeting. Add Klaviyo, Omnisend, or Mailchimp for email and SMS remarketing. And consider a tool like YITH Recently Viewed Products or Retainful for on-site engagement and cart recovery.
Start with one or two plugins, measure your results, and expand from there. Even a basic abandoned cart email sequence can recover 10 to 15 percent of lost sales. Layer on retargeting ads and personalized follow-ups, and that number climbs even higher.
The plugins on this list all offer free plans or trials, so you can test them without risk. Pick the ones that match your marketing channels, set up your first remarketing campaign, and start recovering that lost revenue.
