The Boagworld Podcast
Entertaining and educational
Where digital expertise meets dad jokes! Join us for relaxed chats on UX, marketing, and digital strategy. Get practical advice and industry insights, wrapped in friendly banter. 400+ episodes of digital wisdom and terrible puns!
The Latest
Website Rebuilds, AI Tools, and UX in 2026
AI is reshaping website rebuilds, killing off Figma subscriptions, and forcing UX to prove its strategic value, all in one episode.
From Agency Work to Product Success
Stu Green on building and selling 2 SaaS apps, AI’s role in product development, and how Bleet turns meetings into LinkedIn posts.
The UX Reckoning: What 2026 Holds for Our Industry
We explore the current state of UX, why AI is finally maturing beyond hype, and why generalists might be the unicorns the industry needs in 2026.
Surviving Crisis: Lessons from Higher Ed’s Financial Storm
Andrew Millar on surviving Dundee’s £30M crisis, vibe coding for non-developers, and why community conferences like Scottish Web Folk matter.
E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion
This time we’re diving deep into e-commerce UX best practices with Christian Holst from the Baymard Institute.
A Source Of Inspiration
I’ve been listening to Paul since I was in my 20’s. Now approaching my mid 30’s, I consider the resources they have set up to be a source of inspiration and guidance for many. I’ve purchased commercial works of Paul over the years and am a regular in the shows slack channel, occasionally visit the podcast live and try to listen as often as possible. Paul has done great work and helped a great many people. For that I think all that know Paul, including me are grateful for them.
Fun and Inspirational
This podcast for designers, developers and web site owners has just the right balance between expert advice and entertainment. It has an informal approach that feels more like a very interesting pub conversation. At the same time it’s damn useful and has influenced the way we all work.
Must Listen
Anyone who designs and develops for a living must listen to these podcasts. Paul’s enthusiasm for the web shines through and will give you plenty of solid tips that you probably never knew existed! Invaluable advice.
Top Class
Welcome back to Boagworld weekly podcast really nice to have you back in my weekly routine. Already feeling the benefits of being better informed of the digital world. Keep up the great work and rambles.
Topics
We cover a range of topics, including but not limited to:
- User experience design
- Digital Marketing
- Conversion optimization
- Content strategy
- Running an agency
- Inclusive design
- Digital Leadership
Format
Episodes are between 30-60 minutes and include:
- Useful apps
- Interesting articles
- Advice and insights
- Case studies and horror stories
- The occasional guest
- Listener questions
- Terrible jokes
Boagworld Seasons
Before we rebooted the show, it used to be divided into seasons. Take a look.
- Boagworld Rebooted
- Truly Lean UX
- People & Projects
- Digital Adaptation
- The great debates
- Get your questions answered
- Pick of the Posts
- Awesome apps, terrific tools
- Client Centric Web Design
- Pull Up a Chair for the Virtual Meetup
- Essential Skills for Digital Professionals
- What Do You Do All Day?
- How to Maximise Your Conversion Rate
- How to Build a User Centric Culture
- The Essential Fundamentals of UI Design
- Case study in best practice
- How to find success in content marketing
- Open Mic Lightning Talks
- Roundtable Recommendations
- Something for Everyone
- Overcome your digital management problems
- Passion, success and motivation
- User Experience Design
- Build your web business
- Masterclass
- Digital’s top tens
- Building sites for return on investment
Looking for something different?
The Boagworld Podcast is not for everybody.
For some, the level of the banter and pointless waffle is too much. For you I would recommend Digital Insights.
For others, they want a break from the web and would just love more tangential and silly conversations. If that is you then check out the One Footer in the Grave Show.
UX Insights
UX Insights is designed for those who prefer concise, to-the-point learnings. Every week, I release short-form advice on UX strategy and leadership, averaging between 6-10 minutes in length.
One Footer
In One Footer in the Grave, myself and three other aging web designers meet at our retirement home. This fun and frivolous show is the perfect distraction from the challenges of work.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
Telephone: +44 (0) 7760 123 120
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.