Practical UX and Conversion Advice Delivered
Insights on user experience and conversion optimization, grounded in real-world constraints. Get actionable strategies you can use immediately, even when you’re stretched thin, resources are limited, and stakeholders need convincing.
Improve Conversion Rates
Discover evidence-based tactics to boost conversion across donation pages, campaign landing pages, and ecommerce experiences.
Navigate Organizational Politics
Gain strategies for stakeholder management, building UX credibility, and winning support for user-centered work.
Solve Real UX Challenges
Learn practical approaches to common user experience problems that in-house teams, agencies, and freelancers face every day.
Great insights whatever your role
- UX Professionals: Practical advice for working within organizational constraints, proving UX value, and navigating stakeholder politics.
- Marketers and Ecommerce Specialists: Evidence-based tactics to improve conversion rates, optimize campaigns, and reduce friction in customer journeys.
- Agency Owners and Freelancers: Tools to talk to clients about business objectives and demonstrate how UX and conversion improvements deliver measurable results.
- Entrepreneurs and Product Owners: Conversion optimization techniques and UX strategies to balance user needs with business goals and grow without massive budgets.
Whatever your situation, you’ll get honest, practical advice that acknowledges complexity and trade-offs rather than one-size-fits-all prescriptions.
He Knows His Stuff
Steve Krug
Author of Don’t Make Me Think
I’ve known Paul for a long time, and he’s always been one of my top five go-to people for UX wisdom. (Don’t tell everybody else, but his biweekly email is the only one I always look forward to reading.) He knows his stuff, and delivers it with honesty, candor, and admirable common sense—a rare thing.
Signup today and get my three latest books.
- Click!: Strategies for encouraging engagement ethically.
- User Experience Revolution: Guide your organization to prioritize UX.
- Digital Adaptation: Successfully navigate digital transformation.
You will learn
Practical UX Strategies
Get actionable frameworks for common user experience challenges facing modern digital teams.
- Shift from reactive to strategic UX work
- Navigate organizational politics effectively
- Prove UX value with evidence and metrics
- Work effectively within resource constraints
Conversion Optimization Tactics
Discover proven techniques to improve conversion rates across all types of digital experiences.
- Optimize landing pages and donation forms
- Reduce friction in user journeys
- Address user objections and build trust
- Test and iterate systematically
Stakeholder Management
Learn how to communicate UX value and win support from leaders who don’t always get it.
- Handle objections with confidence
- Build internal credibility over time
- Communicate in business terms
- Create advocates across the organization
Real-World Problem Solving
Get guidance that acknowledges the messy reality of digital work, not idealized theory.
- Work within technical constraints
- Navigate legacy systems and debt
- Balance user needs with business goals
- Make progress despite limited authority
Leadership and Culture Change
Build your influence and drive user-centered thinking across your organization.
- Position yourself as a strategic leader
- Foster a user-centric culture
- Break down silos and align teams
- Scale UX beyond your direct work
Industry-Specific Guidance
Receive relevant advice whether you work in ecommerce, nonprofit fundraising, B2B, or other sectors.
- Ecommerce conversion strategies
- Digital fundraising for charities
- B2B user experience considerations
- Campaign and landing page optimization
Honest About Promotions
You’ll get genuine, useful advice (the same insights I share with consulting clients) with no expectation of anything in return.
Occasionally, I’ll mention workshops I’m running or services I offer, but you can opt out of promotional emails if you prefer. I will email you no more than once a week. You can unsubscribe in a single click and I will never share your email address.
What you’ll receive
Weekly Newsletter
No more than one email per week with practical UX and conversion advice you can apply immediately. Every email includes:
- Real-world insights from 30+ years of consulting with organizations like Oxford University, Shopify, Doctors Without Borders, and PUMA
- Actionable tactics you can implement the same day, not theoretical frameworks
- Honest guidance that acknowledges complexity, trade-offs, and real-world constraints
- Relevant examples from ecommerce, nonprofits, agencies, and in-house teams
Specialized Email Courses (Optional)
Once you subscribe, you’ll have the option to join any of three specialized email courses:
- UX Strategy and Leadership: For experienced professionals ready to level up leadership skills
- Campaign Landing Pages: Master the art of high-converting landing pages across industries
- Digital Fundraising for Charities: Improve donation conversion and donor experience
You can join one course at a time, or skip them and stay on the weekly newsletter. While you’re taking a course, you won’t receive the regular newsletter (so you’re never overwhelmed with emails). You can switch between courses anytime, or opt out of a course to return to the weekly newsletter.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
Telephone: +44 (0) 7760 123 120
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.