by Allex Looper | Last updated Mar 19, 2026 | Published on Mar 24, 2026 | Branding, Marketing, Small Business Tips, Technology
The world of marketing and content, whether that be for social media, blogs, or websites, can feel like a moving target with the constant shifts in trends and formats. You’ve probably heard lots of buzz around AI and how marketers and business owners must “adapt” to...
by Alex Galassi | Last updated Jan 16, 2026 | Published on Oct 1, 2025 | Artificial Intelligence, Search Engine Optimization, Technology, The Future
Dive deep into AI, SEO, and the Future of Being Found for Service-Based Businesses “Unlike in the past, where SEO was primarily about matching keywords, modern search algorithms focus on understanding the meaning behind queries. This shift means that businesses need...
by Alex Galassi | Last updated Jul 10, 2025 | Published on Jul 10, 2025 | Business Strategy, Small Business Tips, Technology, Web Design, Web Presence
No matter what industry you are in, there are always opportunities to teach your clients and audience more about what you provide. You can do this through your blog posts, newsletters, and social media posts, but each of those mediums can only provide so much...
by Alex Galassi | Last updated Sep 18, 2025 | Published on Jun 18, 2025 | Business Strategy, Small Business Tips, Technology, Web Design, Web Presence
A Scenario of a Modern Day Internet User Imagine, if you will, the following situation. You’re on your phone, browsing social media. As you’re scrolling through your feed, you see an ad for a product you’re interested in. You click on the ad and are taken...
by Donna Galassi | Last updated Apr 22, 2025 | Published on Apr 10, 2025 | Blue Zenith, Business Strategy, Technology
From Struggle to Strategy: My Journey to Helping Service-Based Businesses Thrive I have a heart for service-based businesses. Not only is my business a service-based business—clients hire us to perform a service—but I also grew up in a family of entrepreneurs. Both of...
by Alex Galassi | Last updated Jan 22, 2025 | Published on Feb 6, 2025 | Business Strategy, Search Engine Optimization, Small Business Tips, Technology
The search engine results page (SERP) is constantly changing, especially when it comes to Google. While zero-click content has been around for a few years now, AI-Overviews are one of the biggest game-changers to the SERP. We’ll take a look at what zero-click content...
