Experts in
This is Billo
When everyone else raced to replace creators with AI, we went the other way. We bet real people would always make better ads, once their creativity was enhanced with real data.
Today, Billo is the only platform where creator ads and performance data work together, with 326K+ video ads worth $505M in purchase value driving every decision. All built by a team of the smartest people in creator marketing.
Our story
From an idea to hundreds of thousands of creator ads, here’s how we got there.
January 2026
Launched CreativeOps, a data layer on top of creator videos that grounds every script, creator match, and ad variation in real data across product categories.
May 2025
Launched the Creative Performance Engine, the first platform to turn creator videos into high-performing video ads using insights from real ad data.
February 2025
Expanded beyond the US, opening access to creators in Canada, the UK, and Australia to help brands reach new markets with authentic local voices.
January 2024
200,000+ videos delivered to 22,000+ brands, $8.3M paid out to more than 5,000 creators.
August 2021
Raised $2.5 million in seed funding from Practica Capital, Open Circle Capital, and others.
December 2019
Started with a simple goal: help brands create authentic video ads more easily, with real people.
Our values
The values that shape how we work and make decisions, together.
Collaboration
Work out loud, swap help fast, win as one team.
Growth mindset
Chase the next skill, absorb feedback, level up daily.
Accountability
Say what you'll do, do it, and stand behind the result.
Ownership
Act like the founder: decide on 60% info, ship, and iterate.
Careers
We'd love to work with people who want to reshape the future of video ads.
Explore job openings
Billo CEO Donatas Smailys on creator ad performance
Podcast appearances, interviews, and conversations on creator marketing and ad performance.
Chew On This Podcast
Turn Creator Marketing into Your Most Profitable Growth Channel
How to use data to select creators, optimize for performance, and why Meta still leads for ROI.
Velocity Sellers Podcast
Donatas Smailys Talks UGC – The Secret Weapon for E-Commerce Growth in 2025!
Why authentic creator content outperforms polished production, and how to approach creator marketing as its own channel with its own budget.
DTC Podcast
Bonus: The Future Is Human: How to Scale Your Creator Marketing Program (Without Losing Trust)
How to build a repeatable creator content engine, match creators by performance metrics instead of follower count, and structure your first 90 days.
The Ecommerce Coffee Break Podcast
How to Win Meta Ads with UGC (Finally)
Why social algorithms now reward volume and variety, and how AI can scale real creator content without faking it.
