Billo

Different products. Different creator ads. And one reason they all work. We broke down top-performing UGC and found the patterns hiding underneath. Full breakdown: https://lnkd.in/gWwXqc5B

We analyzed thousands of UGC ads to find what actually makes people click. 74% of top performers used a hard CTA. Problem-solution closers were the top performers. And the ads that layered two CTAs beat the ones that didn't. Authenticity and a direct ask aren't in conflict. The data's pretty clear. Full breakdown: https://lnkd.in/dNVF8DVK

Don't plan H2 ads against a number you're guessing at. We benchmarked last H2 across thousands of Meta video ads. The averages are in the carousel but your industry is where it gets interesting. See the averages below, and then find your category numbers here 👉 https://lnkd.in/dZ7PF7Ye

New in Billo: push partnership ad content straight into your Meta Ads Manager. 🎯 If you're running Account-level Partnership Ads, you no longer have to export videos, re-upload, or set anything up by hand. Here's how it works: 1. Pick the partnership ad video you want to run 2. Choose your Ad Account, Campaign, and Ad Set 3. Billo pushes them into Ads Manager as paused ads That's it. Your partnership content goes from Billo to Ads Manager in a few clicks, and nothing goes live until you say so. 👉 Try Partnership Ads on Billo now: https://lnkd.in/du2ajjqP

We dug into performance data from every creator video ad over the last 6 months to find the hooks that actually keep people watching. Here's the main takeaway: More than half of the winners started with one of three things: an authentic moment, a call-out to a specific audience, or a joke. Meanwhile, the formats every briefing template recommends, like lists, FOMO, and comparisons, hardly showed up at all. Read the full breakdown on Creative Insider: https://lnkd.in/dtwdJUrg

Since yesterday, any ad with an AI-generated person in it needs a visible disclosure to run in New York. The Synthetic Performer Disclosure Law went into effect on June 9th, and it covers any ad where an AI-generated performer appears, in every medium where it runs. Skipping the label costs $1,000 the first time and $5,000 every time after that. We covered the full requirements on the blog, plus the Colorado and California rules taking effect June 30 and August 2: https://lnkd.in/gjZ2WxDf

Still briefing creators based on vibes and prayers? Just a reminder that creator marketing doesn't have to be a guessing game. 👉 https://lnkd.in/gqHTJkFC

Introducing Brand Kit ✨ Set up your brand identity once: logo, colors, fonts, caption style, music. Then brief creators like you normally would, with everything automatically applied in post production. Check it out now: https://lnkd.in/daxTZMxh

Meet five of the newest creators on Billo. A busy mom of three. A DIY guy with a beard and a toolkit. A nurse who somehow also creates content. A skincare-obsessed mom. A San Diego vlogger who makes everything look easy. New creators join daily 👉 https://lnkd.in/d7revmtM

"Creative is the new targeting." Everyone's heard it. Most brands stopped stacking interests, went broad, dropped 15 creatives into one ad set. That's not creative targeting. That's noise. Mixed signals = no optimization direction = budget drifting to whoever's cheapest to reach. But there's a fix. Full breakdown: https://lnkd.in/dutZCUXA