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The Government Flipped the Food Pyramid. Consumers Shrugged.
The U.S.
Jan 10
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"Die Hard" is officially a Christmas Movie - per synthetic market research
We used synthetic market research to settle an annual argument
Dec 29, 2025
Synthetic Research Can Help You Win the Battle For Consumer Attention
Attention is finite. Content is not.
Dec 2, 2025
The Importance Of Being Messy In Synthetic Research
Understanding the human conditions with non-human personas
Nov 27, 2025
We Tested 16 Food Trends for 2026. Only Five Passed.
Every Fall, the Food Industry Gets Flooded With Predictions
Nov 21, 2025
Why you might not read this post
Welcome to the post-content world
Nov 8, 2025
The Physical Fallacy in Market Research
There’s a pattern that shows up across business: when faced with a problem, we default to physical or engineering solutions when psychological ones…
Oct 30, 2025
What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a…
Oct 25, 2025
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Ask Ditto - Digital Twins for Synthetic Research
Ditto is a Synthetic Research startup with offices in Toronto, New York and London. We create digital twins of the world's population. Find us at https://askditto.io
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Ask Ditto - Digital Twins for Synthetic Research
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