The Alchemist from Rory Sutherland
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Technoplasmosis
A superb article by the Ramanujan of Marketing, Adel Alborky
Oct 31, 2025
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Rory Sutherland
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My talk at the 2025 Welcome Comference, NY
On the beauty of "Reverse Benchmarking"
Oct 31, 2025
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Rory Sutherland
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My recent podcast appearance with Always Hungry Dan
It's long but people seem to like it.
Apr 8, 2024
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Rory Sutherland
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On new-is-better bias
And its implications for modern marketing and media.
Dec 4, 2022
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Rory Sutherland
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HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
Jun 7, 2022
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Rory Sutherland
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Asking for a friend.
I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
Jun 5, 2022
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Rory Sutherland
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What aggregates > what doesn't
There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost…
May 26, 2022
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Rory Sutherland
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9:57
Thursdays' article
A video preview.
Mar 27, 2022
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Rory Sutherland
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1:40
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The Alchemist from Rory Sutherland
What I can't fit on Twitter - or am too afraid to put on Twitter.
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The Alchemist from Rory Sutherland
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