Amazon DSP

Open your console, choose your goal, and build the path to it in minutes. With Amazon DSP, you plan and run media across websites, apps, and streaming video from one place. Pick whether you want to steer every setting yourself or partner with a service team that sets up and optimizes for you. Define outcomes (reach, views, site visits, sales), enter your total budget, pacing strategy, and guardrails like max bid and daily caps. Select placements - web display, mobile in-app, OTT video - and lock in premium supply via private deals when you need guaranteed quality. Auctions in real time handle the rest, bidding only when your criteria match.

Build audiences by combining signals and rules. Start with geography and device, then layer age and gender, or narrow by content themes with contextual lists. Add retargeting pools from your pixel to reconnect with product viewers or cart abandoners. Use frequency rules to control how often someone sees your message across sites and formats. Create sequences: awareness video first, then a mid-funnel display to users who watched 50% of the clip, then a final offer to those who visited pricing pages. Save each audience as a reusable segment for future flights.

Upload your creative in bulk and map it to ad sizes and placements. The platform supports static display, rich media, and multiple video lengths; you can swap copy, images, or CTAs without restarting delivery. Turn on brand-safety filters and fraud protection so spend only lands on verified inventory. For mobile, enable app-level targeting and measurement. If you prefer automation, activate optimization to adjust bids, budgets, and supply paths toward your KPI while respecting limits you set. Test two or three variants per ad group; the system will learn and scale winners.

Check performance in the reporting workspace. Monitor reach, frequency, viewability, completion rate, cost per result, and path-to-conversion insights. Build dashboards by objective, channel, or audience, and schedule exports to your BI tool. Use budget controls to shift funds toward high-return line items, and set alerts for pacing, delivery gaps, or sudden CPM spikes. A simple weekly rhythm works well: Monday - review and prune underperformers; Wednesday - rotate in fresh creative and expand look-alikes; Friday - raise caps on top segments and refresh private deals. If you need hands-on help, invite the managed team to audit settings, tune targeting, and negotiate inventory on your behalf.