Performance Marketing
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with TeadsKey takeawaysAudience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels.During an ADWEEK […]
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A More Intelligent Advertising Ecosystem Is on the Horizon
This post was created in partnership with TaboolaKey takeawaysFrom autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems and tools […]
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When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
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ADWEEK Innovator 50 Entries Now Open for 2026
Honoring outstanding leaders pushing the boundaries of what’s possible in marketing.
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Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
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How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with FetchKey takeawaysMarketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior or capture […]
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NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics’ measurement tool, looking at cross-device experiences in real time.
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Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
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Submissions Open for ADWEEK Tech Stack Awards 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
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Advertisers, Does Gaming Have Your Attention Yet?
This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to […]
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