Real-Time Customer Data Platform

Understand your customers like never before to deliver truly personalized experiences across channels at the right time
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400+ Brands Have Elevated Digital Experiences with Our CDP Solutions

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Understand your customer, anticipate their needs, and deliver personalized experiences that delight them at every touchpoint.

Begin the journey to understand your customers by Unifying their data with CDP.

  • Remove data silos, and unify customer data using deterministic and probabilistic matching to build a single comprehensive view.
  • Capture first, second, and third-party data in real-time and batch for activation at scale.
  • Drag and drop data files into an intuitive UI for batch upload within the customer data platform.
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Resolve identities and build meaningful connections with customers

  • Understand customer’s behavior, preferences, journey, and more at any given moment on a customer data platform.
  • Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Customer Record (GCR).
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Anticipate your customers’ needs through advanced AI-ML-led analytical CDP models

  • Leverage out-of-the-box models built for retail business, like affinity models, replenishment prediction models, lookalike models, RFME, Propensity to Buy, CLTV, Churn, etc., to empower your team in making data-backed decisions.
  • Open-box AI engine enabling marketers to develop custom models as per your business requirements.
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Unlock real-time hyper-personalization with Audience Manager

  • Our algorithms automatically build and optimize audience segments based on your business goals, ensuring you reach the right customers with the right message at the right time.
  • Discover audiences in real-time and re-engage them with specific needs as per their unique journey events, preferences, and affinity like triggering inventory and price change communications.
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Add superpowers to your existing MarTech stack

  • Save time and easily integrate your existing MarTech stack within the customer data platform, which offers over 560 pre-built connectors across online and offline data systems like marketing automation and campaign orchestration tools, analytics tools, paid media tools, and more.
  • Automate the sharing of segments across multiple systems in your MarTech stack to drive seamless customer experience.
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Get The Algonomy Advantage

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Combine Human Intelligence and AI
Strike the balance between AI-driven optimization, which focuses on retail industry-specific measures delivering faster time to value, and business/brand objectives by setting the desired weights and rules. Optimize for the metrics most important to you while leaving the decision-making to AI.
Real-Time Segment Streaming
Real-time stitching of profiles to create Golden Customer Records (GCR) with required controls for data governance and consent management. Instant streaming of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Marketer-friendly UX
Marketer-friendly UX from data onboarding to segment creation and activation, reducing IT dependency and improving marketing productivity with an efficient customer data platform.
Retail-focused Analytical Models
Leverage analytical models perfected over 10 years, like industry-leading replenishment prediction models, RFME, Propensity to Buy, CLTV, Churn, and many more. Delivering instant value to your business.
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What Leading Brands Say About Algonomy’s Customer Data and Audience Management

33%
YoY increase in customers using McDelivery Services
Case Studies

McDonald’s India Increases Omnichannel Customer Base

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19%
Increase in average basket value
Case Studies

Consum delivers Omnichannel Personalized Shopper Experiences

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+3%
Revenue
Case Studies

A Major US Supermarket Chain Drives Data-driven Marketing, Personalizes Customer Engagement

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8%
reduction in marketing investments
Case Studies

A Multinational Conglomerate Creates Unified Customer Views, Drives Personalized Omnichannel Marketing

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8%
Increase in overall sales
Case Studies

A Large Pizza Franchise Hyper-personalizes Marketing Campaigns

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Draw Inspiration From
Our Customer Data and Audience Management Resources

Explore our CDP resources — best practices, case studies, videos, and more — to stay ahead of the curve.

Whitepapers

Algonomy Digital Ascension Roadmap & rCDP Vendor Selection Framework

Algonomy Digital Ascension Roadmap (ADAR) is designed to help businesses evaluate their current digital maturity and identify the optimal timing to invest in a Real-time Customer Data Platform (rCDP). With insights drawn from industry leaders like Clive Humby’s “Data is the new oil” – ADAR serves as a comprehensive framework for digital growth.
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eBooks

5 Must-have Spells
for Mastering Audience Engagement

As the impact of customer experience on customer loyalty and buying decisions continues to grow, retail CMOs have been actively exploring innovative technologies to enhance and tailor the customer journey.
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Blog

A Buyer’s Guide for Customer Data Platform (CDP)

The Customer Data Platform (CDP) industry has moved from muddled definitions to a more structured industry with clearly defined types that have been bucketed based on capability and use cases they support.
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Blog

Is CDP the Answer to Your Data Woes?

A relevant question. While one would lean towards a yes, it’s not that simple. Read on to learn how to translate a CDP’s insights to tangible business outcomes.
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Blog

The State of the Global CDP Market

CDP is revolutionizing the MarTech space. Read about the scope and trends in the CDP market and the factors driving its growth.
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Guides

Real-time Customer Data Platform (CDP) Explained

The Technology & Tradecraft of Hyper-Personalized Buyer Experiences
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Explore Other Omnichannel Customer Marketing Solutions

Audience Manager

Real-Time AI-ML Powered Audience Segmentation & Streaming

Active Content

Website-like personalization for email and outbound marketing channels.

Algonomy Campaign

Design and activate automated, cross-channel customer journeys

The ROI of Customer Data and Audience Management Solution

8%

Increase in sales

19%

Increase in AOV

10%

Increase in repeat users

Ready to experience Algorithmic decisioning for your enterprise? Let’s talk.

Omnichannel Marketing
Omnichannel
Marketing
RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization
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