4Awareness
Goal:
Increase awareness of the value of AGC ERF programs to AGC membership, future workforce, and partners.
Objectives
Why is this an area of focus?
There is a general consensus the public’s brand awareness and overall understanding of the Foundation’s work offers a major area for growth. A directed communications campaign will be developed and executed to drive greater understanding, and elevate the knowledge base of the AGC member, and the general public to the Foundation.
One
Encourage and incentivize AGC local chapters to increase their participation in AGC student chapters.
(2024)
Two
Look for opportunities to use existing AGC communication vehicles to enhance AGC ERF message.
(2024)
Three
Targeted program to engage supplier awareness of AGC ERF programs.
(2024–ongoing)