Glossary

Glossary

Welcome to Affable Web Solutions' Glossary! Navigate the world of web development and digital marketing with ease. Our comprehensive glossary provides clear and concise definitions of essential terms and concepts, empowering you to better understand and optimize your digital presence

A

A/B Testing
Account Based Marketing
Affiliate Marketing
Agile Marketing
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B

Backlink
Black Hat SEO
Bounce Rate
Brand Positioning
Broken Link
Beacon Technology
Brandjacking
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C

Caching
Churn rate
Chatbot
Click fraud
Click-through rate (CTR)
Conversion Rate
Cost per click (CPC)
Cost Per Lead (CPL)
Content marketing
Copywriting
Conversion Rate Optimization (CRO)
Cost per thousand (CPM)
Content Management System (CMS)
Crawling
Customer Acquisition Cost
Customer relationship management (CRM)
Customer experience management (CXM)
Customer lifetime value (CLV)
Customer Acquisition
Content Curation
Cross Device Marketing
Customer Journey Mapping
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D

Digital Analytics
Digital Marketing
Domain Authority

E

E-Commerce
Enterprise Web Development
Evergreen Content

F

Framework
Front End Development
File Transfer Protocol (FTP)

G

Geofencing
Graphic Design
Grid System

H

Hashtag
Heatmaps
HTML (Hypertext Markup Language)

I

Indexing
Influencer
Influencer Marketing

J

JavaScript
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K

Key Performance Indicator
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L

Landing Page
Link Building
Long Tail Keywords
Lookalike Audiences
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M

Media Planning
Meta Tag
Micro Moments
Mobile Marketing
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N

Navigation
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O

Off Page Optimization
On Page Optimization
Organic Reach

P

Page Rank (PR)
Pay Per Click (PPC) Marketing
Performance Marketing
Programmatic Advertisement
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R

Redirects
Registrar
Resolution
Responsive Design
RSS
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S

SAAS Platforms
Sentiment Analysis
SEO
Server
Search Generative Experience (SGE)
Short Tail Keywords
Sitemap
Slider
SMM
Software Stack
Secure Sockets Layer (SSL)
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T

Target Audience
Targeting
Technology Disruption
Text Editor
Typography
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U

User Interface (UI)
Uniform Resource Locator (URL)
Usability
User Generated Content (UGC)
User Experience (UX)
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V

Viewport
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W

Web App
Web Hosting
Widgets
Wireframe
Wireframing Tools
What You See Is What You Get (WYSIWYG)

X

Extensible Markup Language (XML)
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