Typography is the art and procedure of arranging type to make composed language clear, comprehensible, and outwardly engaging.
It includes the choice of typefaces, point sizes, line lengths, line-dividing (driving), and letter-separating (following), as well as changing the space between sets of letters (kerning).
Typography is an urgent component of plan that fundamentally impacts readability, feel, and the general client experience.
By getting it and applying the standards of typography, you can make outwardly engaging and viable plans that impart your message plainly and engagingly.