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Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
By Mark Mwachiro
NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.
Profound Launches an AI Agent to Manage End-to-End Marketing  
Profound Launches an AI Agent to Manage End-to-End Marketing  
By Trishla Ostwal
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
ADWEEK BRANDED
Not Just What You Stand For—What You Build
Not Just What You Stand For—What You Build
From Texas A&M University
A deep dive into how Texas A&M turns purpose into proof, translating service, research, and participation into tangible, large‑scale impact at home and worldwide.

{{{contextualGreeting}}} That's a wrap on Cannes Lions! Congrats to LePub Milan for its Agency of the Year win. Plus, catch up on the latest from ADWEEK House and watch all the Grand Prix winners here.

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Retail Media Has Grown Up, but Where’s the Measurement to Match?

By Tami Harrigan, VP, Data Collaboration Platform, AppsFlyer

The New Rules of Discovery in a Nonlinear, Omnichannel World

By Jenny Holleran, VP Partner Solutions, Roundel

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Cover

The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google

Juanjo Duran tells ADWEEK the two things he knew early on in his career: he loved technology, and he loved building relationships.

LEARN MORE >

Vassili Samolis, Head of Ad Product, DoorDash

Vassili Samolis believes the future of advertising hinges on a simple question too many marketers overlook: Would you spend your own money on this product?

LEARN MORE >

Chris Riedy, Chief Revenue Officer, Ibotta

Chris Riedy tells ADWEEK that marketers, and the industry at large, need to rethink the way promotions have always worked.

LEARN MORE >
Sponsored

Not Just What You Stand For—What You Build

By Texas A&M University

Customers Are Discovering Brands Everywhere at Once

By DoorDash

Two Chairs: A Conversation With Ibotta and Uber Advertising

By Ibotta

What Happens When Brands and Platforms Listen to Each Other? 

By Ibotta

Two Chairs Live: Conversation with Chase Media Solutions and Musely

By Chase Media Solutions

Relevance Is the New Baseline

By Nift

Adweek Wire

IDX Appoints Clare Donald as Chief Production Officer

IDX, the global strategic communications and performance marketing agency, today announced the appointment of Clare Donald as Chief Production Officer, reinforcing its investment in global production capabilities as demand grows […]

LEARN MORE >

How Long Will Marketers Settle for Opacity in Programmatic?

Programmatic’s opacity problem isn’t going away — and Trade Desk’s new payment model raises more questions than it answers. “More than 15 years ago, Michael Learmonth (https://www.linkedin.com/in/michaellearmonth/) published a report […]

LEARN MORE >

Lenovo’s FIFA World Cup Campaign Drives 94% Brand Awareness with Seedtag

Seedtag has announced the results of a UK brand campaign run in partnership with Lenovo, showing how Neuro-Contextual targeting significantly outperforms standard contextual approaches for enterprise advertisers. The campaign set […]

LEARN MORE >

Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
By Mark Mwachiro
NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.
Profound Launches an AI Agent to Manage End-to-End Marketing  
Profound Launches an AI Agent to Manage End-to-End Marketing  
By Trishla Ostwal
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
ADWEEK BRANDED
Not Just What You Stand For—What You Build
Not Just What You Stand For—What You Build
From Texas A&M University
A deep dive into how Texas A&M turns purpose into proof, translating service, research, and participation into tangible, large‑scale impact at home and worldwide.
MOST SHARED
1
2
3
4
5
6
Cannes Lions

Cover

The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google

Juanjo Duran tells ADWEEK the two things he knew early on in his career: he loved technology, and he loved building relationships.

LEARN MORE >

Vassili Samolis, Head of Ad Product, DoorDash

Vassili Samolis believes the future of advertising hinges on a simple question too many marketers overlook: Would you spend your own money on this product?

LEARN MORE >

Chris Riedy, Chief Revenue Officer, Ibotta

Chris Riedy tells ADWEEK that marketers, and the industry at large, need to rethink the way promotions have always worked.

LEARN MORE >
Sponsored

Not Just What You Stand For—What You Build

By Texas A&M University

Customers Are Discovering Brands Everywhere at Once

By DoorDash

Two Chairs: A Conversation With Ibotta and Uber Advertising

By Ibotta

What Happens When Brands and Platforms Listen to Each Other? 

By Ibotta

Two Chairs Live: Conversation with Chase Media Solutions and Musely

By Chase Media Solutions

Relevance Is the New Baseline

By Nift

Adweek Wire

IDX Appoints Clare Donald as Chief Production Officer

IDX, the global strategic communications and performance marketing agency, today announced the appointment of Clare Donald as Chief Production Officer, reinforcing its investment in global production capabilities as demand grows […]

LEARN MORE >

How Long Will Marketers Settle for Opacity in Programmatic?

Programmatic’s opacity problem isn’t going away — and Trade Desk’s new payment model raises more questions than it answers. “More than 15 years ago, Michael Learmonth (https://www.linkedin.com/in/michaellearmonth/) published a report […]

LEARN MORE >

Lenovo’s FIFA World Cup Campaign Drives 94% Brand Awareness with Seedtag

Seedtag has announced the results of a UK brand campaign run in partnership with Lenovo, showing how Neuro-Contextual targeting significantly outperforms standard contextual approaches for enterprise advertisers. The campaign set […]

LEARN MORE >