Get our takes on smarter marketing.

Audience Strategy in the Age of AI and Instability: When Uncertainty Compounds

The Marketing Playbook for Uncertainty: Audience Cultivation in the Age of AI and Instability

Why Growth Suffers When Audiences Are Managed Separately

Black Boxes Are Ubiquitous, Yet Still Holding Marketing Back

It’s Time to Stop Budgeting by Channel

Why an Identity Spine can Help Answer Engines Beat Google in the AI Ad Race

Identity is Finally within Reach for Challenger Brands

The State of Media in Five Three-Letter Acronyms

Why composability matters as much as coverage for consolidating the identity stack

Cutting Direct Mail Is Easy. Undoing the Damage Isn’t.

Marketing in an Unpredictable World: Why Audience-First Strategies Are the Key to Responsibility and Responsiveness

Composable Solutions are the Answer to the Multi-ID Era

Why The Lines Between Digital Advertising and Direct Mail Are Blurring

Why Data Collaboration Has Become a Travel Marketing Imperative

Relax. The Multi-ID Landscape Is Already Here

Why Retail Media’s Future Depends on First-Party Data Integration and Accuracy

Tensions Between Big Tech and Media Have Mounted For Years. 2024 Will Be a Tipping Point

Can Marketers Tackle AI-powered Identity Resolution By Themselves?

CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards

How AI Can Fix Identity Resolution’s Major Flaw

AI’s Crucial Role in Enhancing Identity Resolution for Marketing

Match Rates Don’t Necessarily Mean Campaign Results

Financial Case for Identity

Lose Control

Preboarding

CTV Represents the Best Opportunity to Get Privacy Right

Clean Rooms Can’t Solve Brands’ Identity Needs

CDPs Are Not the Answer to the Identity Challenge

CTV Suppliers Need Identity to Maintain Margin

A Downturn Is the Right Time to Invest in Identity Content

Multi-room is the New Multi-ID
Headache for Publishers

Why So Many Brands Are Stuck
with an Identity Partner They Don’t Like

Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra

How Marketers Can Tackle the Issues of Privacy, Transparency and Control

All Identity Resolution Is Probabilistic – And That’s Okay If It’s Done Right

Time For Real Changes in the Data-Driven Marketing Value Chain

Don’t Count Third-Party Cookies Out Just Yet – Antitrust Action Is Coming

Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement

Short-Term Identity Solution Fixes Could Have Long-Term Risks

MarTech Interview with Andy Johnson, Chief Data Officer at Adstra

The Cookie Isn’t Going Anywhere—Ever. Nor Should It.

Adstra Launches Whitepaper on “The Multiple Views of the Identity Ecosystem”

In The New Identity Ecosystem, Marketers Must Be Comfortable With The Machinery “Under The Hood”

Cookieless Future: Anchors for Marketers

A Conversation With Flashtalking CEO John Nardone

It’s Still Early Days For Data-Driven Advertising

The Only Truly Universal ID Is The Option To Eork With Multiple IDs

Finding The Tight Balance With Adstra’s Data Model

From Untrusted to Overtrusted: How Marketers Must Rethink Their Fata (Again)

What Are The Four P’s of Identity And Why Are They Important For Marketers’ Customer Data Strategies?

Marketers Have Successfully Pivoted to First-party Data, But Struggle to Deploy It

Prepare Yourself Now to Navigate the Future of Secure Data Sharing

Demystifying First-Party Data in the Privacy-First Era

Forget Your Cookie Nostalgia: We Have Bigger Problems To Solve

Navigating the Terrain of the Data-Driven Media Ecosystem