Premium Audiences

Adstra Audiences
are Different.

Curated, never compiled. Get targeted audiences built on premium, person-based data, designed for accuracy and omnichannel engagement.

Discover Adstra Audiences

Adstra for Agencies

Reach the audiences that matter most.

Built with real world deterministic data based on 1:1 matching and enhanced with online behavioral data to reach in-market individuals.

Find Adstra Audiences on any major planning platform - no contracts, no minimums.

Reach Adstra Audiences via CTV, Video, Display, Audio, Social, Native and Local advertising.

Adstra for Platforms

Actionable, accessible audiences that deliver.

Outperforms other providers with stronger matches, better coverage, and more complete audience resolution.

Get exclusive audience segments you won’t find anywhere else.

Security and compliance are built in, so you can activate data confidently and responsibly.

Audiences

Smarter audiences. Better outcomes.

Adstra’s purpose-built audiences cover more than 260MM individuals in the U.S., giving you the precision and scale you need to reach real people – not just devices.

Auto+

Unique combination of deterministic, VIN-based auto ownership data and in-market data of individuals actively shopping online.

COVERAGE:

155MM+

Vehicle VIN-based Data

Business

Robust B2B data offering – allowing for targeting by detailed firmographics as well as professional title and job function.

COVERAGE:

160MM

Contacts by Title/Function

35MM

Businesses

Caregivers

Proprietary audience that leverages exclusive linking technology to identify familial connections to an individual – including spouse, adult children, siblings, etc. – to serve up potential decision-making caregivers.

COVERAGE:

185MM

Familial Caregivers

Consumer

Unmatched accuracy, recency, and scale on over 260 million individuals in the U.S. – including demographics, interest/lifestyle, purchase history segments as well as daily in-market shopping interest.

COVERAGE:

260MM

U.S. Based Individuals

HCP

Comprehensive coverage of health care professionals, targetable by specialty – including physicians, nurses, dentists, and allied healthcare practitioners.

COVERAGE:

9MM

HCPs

Health

Broad array of HIPAA-compliant health propensity segments – including ailments, health/wellness lifestyle, and SDoH.

COVERAGE:

230MM

Digital IDs

260

Unique Segments

Orbits

Exclusive audience that combines behavioral data with robust deterministic demographic data – providing an active picture of how the population is responding to the consumer ecosystem.

COVERAGE:

260MM+

Individuals

Unique Segments

Political

Access to 99% of registered voters in the U.S. – rigorously updated each month to include the newest registrants – with an array of segments covering affiliation, voting history, and issue/cause support.

COVERAGE:

195MM

Registered Voters

Travel

In-market audience, updated daily, serving up consumers actively looking to make travel purchases – from air travel, cruise, and hotel bookings to car rentals and life event vacations.

COVERAGE:

185MM

Digital IDs

Unique Segments

Wealth

Goes beyond demographics and Census data to identify wealthy consumers based on key attributes at the individual and household level: the positions, possessions, and passions of the truly affluent.

COVERAGE:

93MM

Individuals

44MM

Households

Get to know your audience.

Get access to rich, ready-to-activate audience segments—so you can target with confidence, reach the right people and optimize every campaign.

Wealth

Goes beyond demographics and Census data to identify wealthy consumers based on key attributes at the individual and household level: the positions, possessions, and passions of the truly affluent.

Coverage:

93MM

Individuals

44MM

Households

Why Adstra?

Curated, never compiled.

Adstra Audiences outperform others because we build our audiences differently. Powered by Conexa, Adstra Audiences are created using precise, one-to-one matched data and enhanced with online behavioral insights.

Reach and Precision

Adstra Audiences deliver unmatched reach and precision across every vertical, outperforming industry averages by over 70% in age and gender accuracy—so you can target with confidence and scale with certainty.

Superior Service

The Adstra Audiences team is there for you every step of the way. We provide custom audience creation, full recommendations, training, and complete support for your client RFPs.