Adelphic

Open Adelphic, pull in your first‑party data, and start by shaping who you want to reach. Build audiences from CRM records, point‑of‑sale files, and site/app events, mixing purchase patterns, demographic fields, and content consumption into precise segments. Identity tools link people across devices so you can plan realistic reach and frequency before you spend a dollar. Next, choose supply: premium CTV, mobile apps, desktop web, streaming audio, and digital out‑of‑home can all sit in the same plan. Set budgets, pacing, flight dates, location fences, and dayparts, then layer brand safety controls and inventory deals to keep the buy on the right publishers.

When it’s time to go live, upload video, display, rich media, audio, and DOOH creatives or pull from a shared library. Tag your site with conversion pixels or use server‑to‑server integrations; if you sell offline, enable sales matching to tie transactions back to media. Select a bidding goal—ROAS, CPA, or reach—and let the optimization engine handle bids while you steer with guardrails like cross‑channel frequency caps, viewability floors, and device or supply constraints. Split test creative variations, run prospecting and retargeting in parallel line items, and apply automated rules to pause underperformers and shift budget to what’s working in real time.

Monitor performance from a single dashboard that unifies every channel. Drill into placement‑level logs, win paths, and fees for full cost transparency. Break out insights by audience, creative, publisher, geography, and device to understand where attention and conversions are coming from. If store visits matter, enable footfall reporting for DOOH and mobile; if incrementality is the goal, spin up holdout tests. Schedule recurring reports to email or export raw data to your BI stack, annotate key optimizations, and share clean, client‑ready wrap‑ups without leaving the platform.

For teams, organize work with advertiser hierarchies, role‑based permissions, shared audience and creative libraries, and reusable campaign templates. Use APIs for bulk edits and large uploads, map attribution windows to your MMP, and standardize taxonomies with labels and UTM parameters. Scale what works by cloning setups into new markets, swapping geo fences and languages, and reusing proven private marketplace deals. When signals are limited, lean on contextual and attention metrics; when consented data is present, activate person‑level reach that endures beyond cookies—all while honoring privacy choices and regional regulations.