Every industry has a different buyer.
Each campaign starts with the audience for your industry, not a template. So below, you’ll see how the approach works and where it has already delivered.
Now exploring
Built around your industry, not a template.
The methodology stays the same across every category. What changes is the execution, because it depends on who your industry’s buyer is and how they behave.
Your buyer leads the build.
An audience build for a PI firm looks nothing like one for a higher ed institution. So the campaign starts with who actually converts in your category, then builds everything else around them.
The channel mix fits how your buyer behaves.
Some categories perform better leading with streaming TV, while others lead with audio or need display to close the loop. Category benchmarks then inform the mix, so the buy is built on what works for your industry instead of a guess.
Standard reporting plus the conversion metric that fits your business.
Every campaign reports on impressions, completions, frequency, and reach. The conversion metric, however, is what shifts by industry: case intakes for legal, application starts for higher ed, bookings for travel, and store visits for retail.
A few recent case studies.
Legal: Personal Injury
+20%
Case volume
−10%
Cost per case
A top PI firm grew case volume while cutting cost per case.
Explore Personal Injury →Higher Education
−25%
Cost per application start
One multi-campus nursing school cut cost per start by a quarter in four months.
Explore Higher Education →Retail
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Huge spikes in our target locations. They’re hitting the right people and motivating them to take action.
Nicole Morrison
Director of Marketing & Communications, Goodwill Orange County
Dive deeper into these industries.
We work with brands across every industry. Let’s build a custom strategy for yours.
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