Reach where CTV and audio can’t.
Extend reach without stacking frequency.
Display is the channel for everything else.
CTV runs when the TV is on. Audio fills the hours between. Display runs in every hour your audience is on a laptop or phone, which is most of the day.
The reason display still matters is not because it closes the deal. It is because it keeps your brand in the picture during the hours the other channels cannot reach the same household, and it does it with coordinated frequency so it extends your reach instead of piling on.
Switch the persona to see how patterns change
Display covers the minutes between CTV and audio moments.
Most do display. We do it right.
Most display buys serve impressions at the lowest CPM and call it a day. Here is what changes when display is built to extend reach instead of pad it.
Targets your actual audience, not an assumed segment.
Display targets the same audience as your CTV and audio campaigns, built from your customer data and site behavior, not a generic in-market segment someone else assembled.
Caps frequency across every channel.
When the same household sees the ad on CTV in the evening, display does not show up four more times that night. We coordinate frequency across CTV, audio, and display so reach grows and overexposure does not.
Reports alongside CTV and audio.
Display performance lands in the same GammaBurst dashboard as your CTV and audio campaigns, with fractional attribution so you can see how display contributed to outcomes alongside the rest of the plan.
Three formats, one coordinated reach.
Display is not one thing. We run all three formats across web, mobile, and in-app environments, with frequency coordinated across all of them.
Banner
The rectangle and square ad units that appear across websites and apps. Best for keeping your brand visible while your audience is researching.
Native
Ads built to match the look and feel of the site they appear on, so your message reads more like editorial than an interruption.
Video
Short video ads that play on websites and inside apps. Good for moments when your audience is on a phone or laptop instead of a TV.
How many times does one household see your ads in a single day?
Streaming TV, audio, and display add up faster than you think. Here is one coordinated day in a real household.
7:15 AM
A podcast plays during the morning commute.
12:30 PM
Mobile display ads appear over lunch.
6:45 PM
The evening news plays on the Smart TV.
9:00 PM
The family streams a show after dinner.
10:30 PM
Retargeting follows them to mobile before bed.
That is five exposures on one household across three channels, coordinated under one frequency cap and one unified report.